The Insight Show 2009
We can’t believe it’s here again, (although it is a lot earlier this year) but the Insight Show has arrived and Face is all prepared and ready to go at stand D223. This year we’ve experienced a few changes for starters we’re at a new venue, Kensington Olympia which feels much lighter and open than before. Also this year the Insight Show is teamed with the Online Marketing, Data Monitoring and In-Store Show so there is a lot more going on and a lot more to see.
This year on the Face stand we are showcasing our fabulous new website, so rather than telling visitors what we do we can show them. Although it’s only been 8 months since the last Insight Show we have so many more stories to tell of successful co-creation projects. We are particularly keen to talk about the growth of Mindbubble, our numerous international projects plus the launch and development of our Face Wired proposition (just in case you’re not sure that’s the social media planning and strategy department)!
For those that came to see us last year don’t worry we are still playing the catchy (but ever so slightly annoying, when you’ve heard it for the 100th time) show reel tune!
The show is running for two days and we’ve got lots of the Face crowd attending; Lucy, Georgie, Danny and Charlotte on the first day and Job, Matt, Esther and the lovely Lucy again on the second. So feel free to pop down come see our stand and get to know Face in the flesh! If for some reason you’re chained to your desk and can’t make it, never fear Face will be tweeting live from the show over the next two days to keep you up to date with everything that’s going on.
“a mini graphic novel telling the story of the last two weeks in Iran, in the style of Marjane Satrapi, by two Iranians living in Shanghai”
[via Boing Boing]
So we are all hoping and praying that Andy Murray ends the long drought ofunderperforming British Tennis by winning Wimbledon this year….. but to be honest any grandslam win would do.
But why are we still in such a dire position why do the hopes of the nation hang heavy on the shoulders of just one player? After all over the past 10 years the LTA have spent in excess of £100 million pounds in trying to find stars of tomorrow and lets not forget that Andy Murray was not part of the LTA programme he was coached by his family. As it stand we have just 3 players across the top 100 male and female.
For me it is simple we need to Crowdsource – 1 million more children in the UK need to be encouraged to play Tennis in order to create a larger talent pool from which to select new players from. This has got to be the No 1 priority for the sport in the UK without this focus we will keep investing huge amounts of money on a relatively small number of players who do not have the combination of talent and the hunger to win.
So here is an idea why not give every school in the country free tennis equipment and free access to local clubs and coaching. Alongside this ensure that a scouting network is in place to identify the emerging talent pool. Only when we have sufficient numbers of talented hungry players should more money be put into the elite part of the.
This Crowdsourcing approach requires a cultural shift away from the elitist LTA to a new body that can reach out to the wider community and inspire children from all backgrounds to give Tennis a go.
This post is taken from Face Youth Lab, Youth Lab is the place for marketers and researchers to keep up to date with youth movements and trends. To see more please visit www.faceyouthlab.com.
As we established in our last blog entry (It’s a matter of life and debt…) debt amongst youth is at an all time high (or is that low?). If you are inclined to believe the media the reason for the red is the environment we have grown up in, a world where being significantly in debt is accepted as the norm. Yes, this is a good point and was very relevant a couple of years ago, however Tech Tribe tells us that this attitude is beginning to change, 60% of our Tech Tribe respondents disagree that “debt is fine because everyone else is in it too”.
This swing in overall mindset can be put down to everybody’s best friend, the recession; however the economic downturn has not altered everything. Day-to-day spending habits have not changed significantly with only 50% of respondents actively looking for ways to save money now we are in a recession. Even more surprising is the loyalty to credit cards with only 26% starting to save rather than buying on credit cards and just 22% reducing credit card limits to try and curb spending!
The ability to spend in any situation is, we think, due to 2 things – for those with the highest levels of debt, they are in so deep already that they feel any changes they make are unlikely to make any significant difference to their situation – again it comes down to getting that well paid job. For others, it is a ‘what can I do?’ situation. The recession is too big to handle – it’s a macro level thing, which is going to affect everybody. It’s almost too big and scary to comprehend on a day-to-day level, so whilst there is an ability to sweep debt under the carpet, the spending will continue.
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