Individual stats like Facebook passing the 400 million usermark or generating 6 million views per minute, Twitter hitting 50 million tweets per day, and YouTube viewers watching 1 billion videos per day are impressive on their own, but what if we looked at Internet-related stats collectively? Jesse Thomas did just that in his video State of the Internet.
JESS3 / The State of The Internet from Jesse Thomas on Vimeo. (via Mashable)
London is one of the biggest cities in the world; it is a massive player in the worlds finance, fashion, business, party, retail and social media industries. It’s a place where dreams can be made and literally anything can happen! But even though London has an unlistable amount of good points and amazing opportunities, it’s not perfect.
Co-Create London is a new website aiming to address London’s main issues and annoyances by listening to the people who know the city best – the general public.
Whether you have lived in London for your whole life or just passed through Co-Create London would like you to answer a very simple question ‘What Would You Do To Make London a Better Place?’ By gathering ideas, solutions and fresh thinking about the city the site hopes to address issues that are important to people of London and give citizens the platform to make positive changes.
Over the next few weeks the site will be collecting ideas and encouraging users to vote on their favourites. The ideas that receive the most votes will be taken forward into a co-creation workshop. The workshop will see Londoners who contributed to the cocreatelondon.com website come together with London experts to turn the ideas into positive and real solutions.
These solutions will then be marched to Town Hall and presented in front of London Mayor Boris Johnson. The hope is that Bojo will listen to Co-Create London and the ideas taken from the website will become a reality, making London a better place to visit and live.
To let Boris know exactly what you would do to make London a better place – or just read & vote on some great ideas, head over to www.cocreatelondon.com
Check out the Co-Create London video below!
It’s with great pride that the Face team would like to announce that Axe’s latest deodorant, Twist, is an entirely co-created product! Using our online communities and co-creation process, Axe worked alongside consumers at every step of the marketing journey.
The Twist project began in early 2008, the initial steps of the process involved around 50 members of Headbox taking part in an online community. A smaller crack team of Headboxers from the US, the UK and South America were then selected to take part in a co-creation workshop. The agenda for the workshop, which took place in the Summer of 2008 in a very sunny New York City, was to co-create a new Axe variant that had ‘freshness’ as the key characteristic. The Headbox consumers worked for alongside members of the Axe team, the fragrance house, perfumers, Axe’s creative agencies and Face on various different concepts.
At the end of the 2 days the outcome was Twist – a fragrance that changes throughout the day.
Consumers Co-Creating in NYC
David Cousino, Unilever Consumer Marketing Insight (CMI) director, explains, “The Twist concept was born from the insight provided by our consumers that girls get bored easily and the real challenge is to keep them interested, or ‘hooked’. Using co-creation at such an early stage enabled us to engage with our target audience in a meaningful way, and deliver a new product suited to their needs and wishes.”
“In addition to invaluable consumer insight, this methodology gave us the added benefit of a much more efficient development process. By engaging key functions all at once, we were able to develop within only ten weeks a concept that had collaborative input from the fragrance experts, marketing team and creative agency,” adds Cousino
The Twist concept was then taken back online and fed into Headbox for testing and refinement. The completely collaborative approach meant that Unilever knew it would be well-received by consumers – something borne out by exceptional test scores and good initial response in its first launch market. The product has been launched in the UK and is being rolled out to the US, other European countries and Latin America.
Twist in the press:
More information on Axe Twist:
Video Case Study:
Client View – Why Co-Creation Delivers Better Results from Face Group on Vimeo.
To celebrate the launch of the Co-Creation Hub London, Face, alongside the other members of The Hub, will be hosting the inaugural members open evening.
The Co-Creation Hub – London is the first place to bring the principles of co-creation to all stages of the marketing process, and is founded on three key tenets:
1. Constant consumer involvement throughout the entire marketing planning and brand communications process – maintaining a continuous dialogue with consumers; harnessing their ideas and opinions to develop better products and communications and adapting to their changing needs and tastes in real-time.
2. A continuous process, with no end points as the communication is constantly building and evolving. A fluid way of working with a tightly knit team of agency specialists, seamlessly pulsing in and out of the process, as and when required.
3. Creating communities and fan-bases, and constantly communicating with them, online and offline.
Taking place on the 18th March at the Design Council in Convent Garden the event is your chance to find out more about The Hub and meet us all in person.
As it is an open invite anyone can attend, there is a maximum capacity though, so if you would like to reserve your place on the guest-list please Click Here
It promises to be a great night and we look forward to seeing you there!!
To find out more about The Co-Creation Hub London, Click Here
The Co-creation Hub is a collective of organisations, academics and individuals who believe in doing things ‘with’ people rather than ‘at’ people.
We currently work in the research, branding and communications industry, but we think our approach can be applied to any number of industries and organisations in order to solve almost any problem.
We believe great ideas can come from anywhere and anyone. And that means there is a huge untapped resource of creativity out there that co-creation can allow to flourish.
We have already co-created new products for Unilever, advertising campaigns for Nestle and communications strategies for Carphone Warehouse and seen startling results.
Consumers now control brands. They play with them, re-shape them and even imbue them with new meaning. And the successful brands and businesses of the future will put co-creation at the heart of everything they do and treat people as active equals rather than passive respondents.
At its core, the Co-creation Hub is about collaboration. We believe in involving people at every stage of everything we do. We find out what people think, what they like to talk about, what products they actually want to buy and how they would like to be spoken to. And then we co-create our work with them rather than ‘target’ them. That way, the work we produce engages more people, resonates more deeply and actively encourages people to play with our ideas.
Whether manufacturers, artists, writers, designers or government organisations, The Co-Creation Hub – London is looking to collaborate with people from around the world involved in co-creation, whatever their discipline, to stimulate the co-creation approach.
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