Archive for August, 2010

Blog, Crowdsourcing, Innovation, Insights, Meet Us At, Social Media

Face and Nokia on Open Innovation @ ESOMAR conference 17th & 19th Oct – Berlin

Date August 29 2010
Posted by Francesco
Tagged with

Francesco D’Orazio and Tom Crawford from Nokia will be presenting Designing relevance - How open and agile research methodologies can help complex organizations respond to change and stay relevant at the Esomar Online Research conference at Berlin.

The paper, written by Francesco D’Orazio, Esther Garland and Tom Crawford, describes the work that has been carried out by Face and Nokia within the Relevance Programme. The paper shows how a complex organization can respond to the challenges of rapid exponential change through open and agile approaches like co-creation, crowd-sourcing, social media analysis and online research communities.

Looking forward to it!

Blog, Insights, Social Media, Wired

8 Tips To Help You Make The Most Of Social Media Research In Your Company

Date August 27 2010
Posted by Job
Tagged with

To gain traction with social media research within your company you have to help the business answer the question “what do I do with all this data?”

1. Hippos Rule – “Highest Paid Persons Rule” before you start gain buy-in from the decision makers within the company.

2. Breakout of the research silo create a stakeholder team across the company e.g PR, Customer Services, Sales etc

3. Agree KPI’s for each project during the set up and benchmarking phase for key metrics e.g advocacy, influence, awareness.

4. Knowing the strengths and limitations of your social media research system and communicate this e.g semantic analysis, source coverage.

5. Be consistent in the data that your agency provides so that interrogation and comparison over time is easy.

6. Don’t just ask your agency to provide numbers but to provide analysis with visualisations so that a wide number of stakeholders can understand the data story and have a POV on what is happening, why it is happening and help identify what to do next.

7. Set up internal workshop and training sessions to help create a more data driven culture and develop ROI models.

8. Share success stories where social media research has made a commercial benefit.

Blog, Co-Creation, Insights

An New Era of Engagement

Date August 25 2010
Posted by Matt
Tagged with

Following on from his talk at The Financial Service Forum, Andrew was asked to contribute to Argent, The Forum’s very own magazine. The article, titled A New Era of Engagement, focuses on how co-creation can help help all brands, including the financial industry, to stay ahead of their consumers.

Check out Andrew’s article in Argent below:

Blog, Innovation, Insights, Meet Us At, Pulsar, Social Media, Wired

Face on Enterprise 2.0 at Insight's technology conference in Manchester

Date August 17 2010
Posted by Francesco
Tagged with

September’s conferences apocalypse is upon us again

I will be speaking at Insight’s technology conference in Manchester, one of the UK’s most comprehensive congregations of IT professionals. This year’s event is going to be about Cloud Computing, Networking and Communication, The Mobile Workforce and IT Security. My keynote is going to be focused around the area of enterprise 2.0.

A real-time connected social world poses some serious challenges to the way we manage and grow businesses and organizations. Are we using the right management models and technology for knowledge work? The session will look at how social software is changing the enterprise and its impact on how we do research and innovation, manage human resources and engage with customers.

The session will focus on:

The new real-time social web scenario and what does this mean for businesses

The social employee and the social customers as the foundation of the new “pull” organization model: open leadership, distributed control, governance, ROI

Collaborative approaches to insight generation and hybrid models for open innovation;

Listening strategies, social crm, customer networks and social media marketing: from managing transactions to building long-term relationships.

E2.0 model, via Anthony Poncier's blog on Management 2.0 http://poncier.org

Blog, Innovation, Meet Us At, Pulsar, Research Communities, Social Media

Social Media in the Healthcare Arena – an introduction

Date August 17 2010
Posted by Francesco
Tagged with

On September the 9th we’ll be speaking at Social Media for Healthcare, a one-day conference/workshop by BHBIA, British Healthcare Business Intelligence Association.

It’s going to be a day about what social media means for the healthcare market research/business intelligence professionals.

We are going to talk about social media monitoring and how real-time research and research communities can improve the healthcare industry.

If you want to have a glimpse of the topics that will be discussed have a look at the excellent PSFK report about the Future of Health in a data-driven world

PSFK presents Future Of Health

View more presentations from PSFK.