- What’s next after social media tracking?
- How do I measure my brand’s social audience?
- How can I connect social media data into the other research we do?
Join us in Amsterdam next month to hear about all this and more. The FACE Social Media team are excited to be leading a workshop on Advanced Social Intelligence at the ESOMAR 3D Digital Dimensions 2012 conference on 4-6 November.
This is going to be an advanced session – not just an introduction to social media research, but a guide to the cutting-edge methods we’ve developed over the past 3 years with clients such as O2 & Telefonica, RBS, Unilever, and Royal Mail.
The workshop will cover our 7 Pillars of Social Intelligence, detailing the techniques and exploring case studies for each – plus exercises to give you first-hand experience in putting these techniques into practice. They are:
Brand & Topic Tracking
Using keyword tracking to map how a brand or a topic are discussed online in terms of audience reach, engagement, reaction, perceptions, and attitudes.
Audience Mapping & the Brand Graph
How to create a snapshot of an online audience to measure who they are, what they are about and how do they behave online.
Case study: Mapping the O2 Brand Graph
How to integrate your segmentation model with real-time data from social media in order to best plan their activities in terms of product innovation and marketing.
How to map the spread of specific pieces of content (such as campaign videos, articles, or press releases) in social media: through which audiences, using which channels and to what levels of reach and engagement?
How to uncover influential users and connectors responsible for routing different types of content within a network, or shaping conversations and awareness of topics and brands.
More info: Understanding Influence in Social Media
How to add wider social and behavioural context to a market research community by integrating social media data about its users.
Our philosophy: Augmenting Brands
Haven’t got a big social following, or wanting to reach a new one? How to simulate the behaviour and attitudes of a specific audience online using social media data to create realistic personas based on actual users.
Leading the workshop is Francesco D’Orazio, our Chief Innovation Officer and Head of FACE Labs. Fran holds a doctorate in Social Sciences & Digital Media, he’s a regular speaker at social media conferences, and his work has been featured in the likes of BBC, the Guardian, New Media Age, and Techcrunch.
Working with him will be Jessica Owens, our Social Media Research Manager, who turns our ideas for new methods into smart, insightful and directly actionable client intelligence. She also writes about the cultural meanings of technology for design press & the Tumblr Tech Spotlight.
For more information & to book a place, see the ESOMAR site:
ADVANCED SOCIAL INTELLIGENCE: 7 Approaches to Social Media Research
Amsterdam, 04-06 November 2012
As part of ESOMAR’s 3D Digital Dimensions 2012