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Blog, Conferences, Meet Us At, Pulsar, Research Methods, Social Data

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Off to Budapest: ESOMAR’s Day of Market Research

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Our intrepid Chief Innovation Officer, Francesco D’Orazio, is off to Budapest next week to be a keynote speaker at ESOMAR’s Day of Market Research event. The event is all about how to understand big data, which is perfect for Francesco who is the chief technologist behind the recently launched Pulsar TRAC, our advanced social intelligence platform that pushes social media research beyond keyword tracking.

ESOMAR logo

Francesco will be talking about 7 practical approaches to understanding big data. He will be speaking about how to gain insights and value from the social web by introducing a methodological framework for big data and social media research. Before jumping into the 7 practical research approaches and techniques, he will be doing an overview of the key tools and the different types of data that are available, as well as how to gain access to them.

If you can’t make it to Budapest to see Francesco’s presentation, you can still join our similar webinar “5 Things to Do with Social Data That Aren’t Keyword Tracking.” Francesco is presenting this webinar on May 8th at 11am EST.

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Francesco D’Orazio is the Chief Innovation Officer at Face. Connect with him on LinkedIn here, or share your thoughts about Big Data with us at @FaceResearch.

Blog, Conferences, Meet Us At, Pulsar, Social Data, Social Media

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See us at Big Data Week

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This Thursday, our Chief Innovation Officer, Francesco D’Orazio, will be presenting the first installment of the “How Stuff Spreads,” at this year’s Big Data Week in London. This study dissects and compares two of the biggest Internet memes by analysing when, where, how and why millions of Twitter users shared the top five videos for each meme over the past 12 months.

Big Data Week London

The “How Stuff Spreads” study used the diffusion mapping tools on Pulsar TRAC in order to look at how a series of viral videos spread on social media. We wanted to answer how they grew from zero to millions of views. By understanding who, when and where the videos were shared and what they have in common we could identify insights around how these videos spread.

Francesco will be presenting the study  Thursday, April 25th, as part of the Putting Data to Work event hosted by Edd Dumbill, the program chair for the O’Reilly Strata Conference and the O’Reilly Open Source Convention. The event will be held at the Imperial College, London from 9:30am until 6pm.

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Want to learn more about how to get behavioral and contextual insights from social media data? Join us for “5 Things To Do With Social Data That Aren’t Keyword Tracking” on May 8th. Registration is open.

Blog, Face News, Research Methods, Social Data, Social Media

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[Webinar] 5 Things to Do with Social Data That Aren’t Keyword Tracking

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Social Data is incredibly rich and complex and lends itself to multiple research approaches. Keyword tracking is one of them but there’s more to social media research than just that. That’s exactly what our Chief Innovation Officer (CIO), Francesco D’Orazio, will be discussing in our next Webinar on May 8th. Registration is now open for “5 Things to Do with Social Data That Aren’t Keyword Tracking.”

Pulsar TRAC

Francesco will be using our new social media research platform, Pulsar TRAC, to help illustrate how you can use these techniques to get at insights around your brand and product on social channels that are deeper than what you would find with a straight keyword search.

Specifically, the 5 techniques we’ll be covering are:

Audience Mapping (The Brand Graph): This technique can inform a brand’s social media strategy and content strategies.

Real-time Segmentation: This type of study is key for business areas such as product innovation, product management, campaign planning, and service design.

Content Diffusion: Looking at how content travels on the social web can be used to optimize online content and track campaigns.

Influence Mapping: Identifying influential users or hubs can inform campaign planning, social media and content strategy, campaign management, social media management and social customer relationship management.

Community Augmentation: Social media can be incorporated into other research techniques, such as closed research communities, to stimulate creativity during innovation projects and provide a deeper understanding of participants.

We don’t want to ignore what you can get from the tried and true keyword search, though, so Francesco will also be touching on some of the more innovative techniques you can use with keyword tracking to reveal brand equity, awareness, mindshare, and advocacy within a category, audience, or against a set of competitors.

About the Speaker

Francesco D'Orazio

Francesco D’Orazio, isn’t only our CIO, but he’s also the chief mind behind Pulsar TRAC, our recently launch social media intelligence platform.

Francesco is also a regular speaker at research, innovation and technology conferences such as WARC, MRS, ESOMAR, AURA, World Business Forum, Word of Mouth Summit, Visual Web Convention, Virtual Worlds Forum, Serious Virtual Worlds, Digital Content Distribution, Engage Conference.

So, join us to learn how to take your social media intelligence beyond just keywords. Click the link below to register now.

Join us for “5 Things to Do with Social Data That Aren’t Keyword Tracking”

Wednesday, May 8th

3pm GMT/11am EDT

Register Here

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Want to learn more about Audience Mapping before the webinar? Read this case study we did with O2 Telecom in the UK.

Blog, Communities and Social Media Planning, Data visualisation & infographics, Face News, Future of Research, Innovation, Pulsar, Research Methods, Social Data, Social Media

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Face Launches Pulsar TRAC to Mine Big Social Data for Research

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- Pulsar TRAC moves the marketing industry beyond social media monitoring -

Today we are unveiling Pulsar TRAC, an advanced social intelligence platform which pushes social media research beyond keyword tracking.

Born out of 10 years experience of research and planning with social data, Pulsar TRAC is built on a robust intelligence framework enabling marketers to do more than just keyword tracking: measuring the reach of conversations, mapping brand audiences and tracking content diffusion.

Pulsar TRAC

It solves many of the issues found in current social media monitoring tools, such as the obsession with volume-led metrics, the lack of demographic and behavioural context, no understanding of the audience, poor interfaces and the inability to weight the impact of conversations.

That’s why Pulsar TRAC is the only platform on the market currently that allows mining of big social data in four new ways:

1) Visibility measurement- estimate the reach of each post

Top Posts by Visibility

2) Audience mapping – who are you talking to and what do they like

Find Real Influencers Screen

3) Content tracking – how does your content travel the social web

content tracking Content Tracking

4) Advanced filtering – 14 behavioural, contextual and demographic filters to find exactly what you are looking for

Advanced filters

“We’ve been really impressed with the speed and efficiency of Pulsar TRAC and its ability to provide real time actionable insight. We’re particularly excited about the audience mapping and content diffusion capabilities – they allow us to really target and understand specific groups of people in real-time.” - Jake Steadman, Head of Real Time Research at O2 Telefonica.

“Face’s Pulsar TRAC is invaluable for identifying real-time insight into the way that our audiences are engaging with content and stories. The key difference with PULSAR TRAC is that the platform offers a high quality social media insight system, supported by analysis that creates meaningful stories from the data with clear actionable steps for our business.” - Justin Wyatt, Vice President of Primary Research at NBC Universal.

Engineered for complexity, scale and speed, Pulsar’s Big Data engine is built on Apache Cassandra and Solr. This enables Pulsar TRAC to store and index multiple data points besides keyword mentions, including social graphs, interest graphs, demographics and behavioural data.

Our Chief Innovation Officer, Francesco D’Orazio, explains what drove the design of Pulsar TRAC:

“There are more than 200 social media monitoring tools on the market, and yet none of them allowed us to do proper research on social media data. And that’s why we built Pulsar TRAC. Whereas all traditional social media monitoring platforms on the market only look at the content of the conversations, we found a massive opportunity in indexing and analysing everything around it. This means very Big Data. But with Pulsar TRAC we can now process all that and still deliver on the real-time user experience which is key to exploiting Big Data’s real potential: finding out what you don’t know you don’t know.”

Our CEO, Andrew Needham, comments:

“With Pulsar TRAC we are delivering on our vision of social intelligence for brands by helping companies put consumers at the heart of their business, giving them a real time, in depth and holistic view of their customers. Having doubled in size in the past 12 months with offices in New York, Singapore and Hong Kong, Pulsar TRAC is the first in a series of planned product releases from Face which marks an evolution of the business from a research agency to a technology driven insight consultancy.”

The Pulsar TRAC platform, designed to deliver real-time insights for global brands and agencies, is now available at www.pulsarplatform.com. Please contact us to get more information or request a demo.

Blog, Community Management, Face, Face News

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Join Our Freelance Network

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Face is looking for talented research professionals to join our freelancer network. Being a part of our network puts you in a position to work on some of the most cutting-edge projects in the industry. Not to mention you’d also get to work with us!

Image via Flickr user DonkeyHotey

Read on for details of the roles available:

Research Community Managers
If you are a social and outgoing person, then this is likely a great fit for you. Our Research Community Managers handle the day to day interactions of our online research communities. This means working directly with participants and keeping them engaged with  projects.

The ideal background we’re looking for is in Online Research, Online Content Production, Online Marketing, Online PR, or Online CRM, but we are open to submission by all interested candidates.

Research Community Moderators
If you are really curious and inquisitive, then take a look at this job. Our Research Community Moderators also work with our online research communities. Their job is to look at everything from a qualitative research point of view – asking questions, probing, and providing insight summaries to the research team.

The ideal background for this position is in online Qualitative Research or online Ethnography, but we are open to submission by all interested candidates with professional experience in Qualitative research.

Social Media Analysts
Our freelance Social Media Analysts work closely with our research team. They’re responsible for making sure that our social media searches are pulling in the right data – and as much of it as we can get. They then clean the data and analyze it, reporting back to the research team in a mixed format (visual+narrative), in PPT.

The ideal background for this position is in Qualitative research applied to Social Media, content and discourse analysis in particular, but we are open to submission by all interested candidates with professional experience in Qualitative and/or Social Media research.

Social Media Analyst Assistants
And the Social Media Analyst Assistants support  the whole process.  They are a vital part of the research team and we are looking for candidates with high levels of integrity and autonomy, and a great attention to detail.

So if any of these jobs interest you, then don’t hesitate – check the full specs and send us your CV!

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Keep an eye out for future opportunities by following us and saying hello on LinkedIn and Twitter.

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