We’ve just come back from Insight Innovation Exchange Europe. And what an inspiring two days! From Mark Earls and John Willshire making the audience work with Artefact cards to identify innovations needed in market research, to inspiring presentations on neuromarketing, gamification and mobile, there’s a lot of exciting ideas to take away.
We hope to have contributed to this ourselves: Our CEO, Andrew Needham and our Research Manager Jess Owens shared their thoughts on “Using social media research for agile, adaptive customer intelligence” in a joint presentation at 17:00 on the first day of the conference.
Following a classic Andrew introduction – getting the audience to stand up and be agile, by squatting up and down doing an agility exercise – they talked about:
- What does “agile” research really mean? It’s not just about quick thinking – it’s about empowering clients to take action.
- Lessons from agile software development: it’s all about the feedback loop
- Why agile social media research? Jess shared stories from two social media crises, showing how real-time social media listening can get research a seat at the table
- Partnership with clients to build an agile, actionable research programme – aka is the weekly report always the best way to share research insights? We talk about the “client as superuser”
- The true power of the brand tracker dataset - how the unprompted nature of social media mentions enables highly adaptive and flexible research, providing the ability to instantly answer questions brands didn’t even know they had
Here is their presentation, for those of you who couldn’t make it:
We’d also like to congratulate our colleagues from Pulsar for winning the first DIVA (Data Visualisation Award) for our How Video Spreads Twitter network visualisation:
We tracked the conference on Pulsar (of course!). Here’s how the 1,711 IIeX-related tweets performed over the two days of the conference:
Conversation volumes by hour:
Most active Twitter users:
Most shared links:
Andrew Needham is a Founding Partner and CEO of FACE Research. A pioneer in the use of social data in qualitative and quantitative research to deliver a holistic view of the consumer, Andrew is leading the global expansion of FACE. Read more of Andrew’s thoughts here. Or reach out to him on LinkedIn or Twitter.
Jess Owens is a social media researcher in FACE’s London office. As one of the first members of the Global Social Insight team, she has pioneered new research methods with social data, from audience mapping, channel effectiveness studies and studying social media virality and content diffusion. Get in touch with Jess via LinkedIn or Twitter – she tweets for us @FaceResearch as well as from her personal account, @hautepop.