Today we are introducing a new updated version of the Visibility algorithm that’s powering the Pulsar platform: Visibility 2.0.
The main reason why Pulsar is called Pulsar is that the whole platform is built around the idea of making it easier for anyone to sift through vast amounts of social data by making “important” social media content more “visible”.
Since we launched Pulsar the Visibility Algorithm has been one of the pillars of the platform allowing you to slice any data view (e.g. trends, influencers, topics) by Volume of data or by the Visibility of the content analysed. Below a series of comparative screens that show how different the same social data looks like when analysed by Volumes vs Visibility:
Posts per Day VS Visibility per Day
The new algorithm takes into account:
- New sources of engagement data, which are now factored in the calculation of reach;
- New sources of online viewership data which are now factored in the calculation of reach;
- New sharing and engagement metrics introduced by the new channels we have integrated, such as Tumblr;
- Raising levels of engagement across all channels resulting in a need for new engagement and reach benchmarks;
- New behaviours introduced by new channels like Tumblr, where for example the “weight” of a reaction (a re-blog) is completely different from the weight of a reaction on Twitter or Facebook.
Overall, the new algorithm introduces three key improvements:
- More accurate audience size estimates for all channels, particularly for News, Blogs, Forums and Review sites;
- More accurate engagement figures across all channels;
- A more balanced cross-channel view of reach, to enable effective comparisons between the reach of top down and bottom up media (eg. news vs. tweets).
The new visibility weighting applies from April 10 onwards. However, should you want to re-analyse historical data you can extend the reach of the algorithm to historical data from the Data Management interface in the Results View.
We think the new Visibility algorithm is going to help you run better analysis and make more effective decisions and we look forward to hearing your feedback as you start seeing the new data coming through on the Pulsar platform.
If you are not yet using Pulsar and want to know more about Visibility and Pulsar get in touch here.