I’m really looking forward to Social Media Week New York. Everyone in the office knows this because I can’t stop talking about it. There are so many things to look forward to, from our own Francesco D’Orazio talking on the “Big Data Goes Social” panel hosted by Bloomberg to unconferences to networking to parties. I just love the fact that the whole city buzzes like one giant convention center for a whole week.
Unfortunately, the whole city is a big area to cover when running from one panel to another. And all that running doesn’t leave much time to get work done. I’d love to spend all week listening to experts and chatting with the other attendees, but I’m sure I’m not the only one who has other things to do in the day.
So here’s the busy researcher’s list of must-see events. One per day. You might not be able to sneak out the whole day, but an hour or two should be doable.
Monday: What Digital and Social Media Teach Us About Innovation and the Future of Education
This “fireside chat” style event with Dr. Augustine Fou of the Marketing Science Consulting Group is a good way to kick of the week right by thinking about technology, innovation, and the future. This panel will hone in on how to use technology to better educate and equip tomorrow’s workforce. This is particularly true of the market research field as our industry continues to evolve. This panel is all about innovation, which is why I’m recommending it.
Tuesday: Big Data Goes Social
This is the one panel I’m looking forward to the most. Why? Well, our very own Francesco D’Orazio is in it! Of course, that’s not the only reason I’m recommending this panel.
There is more to social media than likes and shares. This event is about how to use the wealth of social media data, such as psychographic and demographic information, to provide brands actionable business intelligence. This is the cutting edge of social media research. It goes beyond “the value of a fan” to explore new ways of understanding a brand’s consumers. Francesco is joined by Mark Cooper of Offer Pop, and Michael Nelson and Paul Sweeney from Bloomberg for a discussion moderated by Sam Grobart, also from Bloomberg. This is definitely a must see.
Wednesday: Social IRL
The reason why we study online behavior is really to understand how it is affecting the off-line world. A Facebook Poke is just a digital message, what really matters is what that message means for the analog people reading that message.
This panel will explore the effects of social media interactions and behavior in that analog world, covering areas from natural disasters to dating. Beyond just examples, it will go into who is driving these behaviors, both online and off, and how this link between offline and online will develop into the future.
Thursday: Making Invention Accessible with : Ben Kaufman, CEO of Quirky
We’re always talking about innovation here at Face – it’s what we do. But one of the toughest parts of the innovation process can be making it collaborative, both within a company and between the company and its consumers.
In this event, Quirky Founder and CEO will talk about the nature of collaborative invention. At Quirky, they enable regular folks to become inventors and sell their new products, working with the online Quirky community to refine the ideas together. As someone who works in innovation and co-creation, I’m looking forward to this one.
Friday: danah boyd on the Ethics and Challenges of Dealing with “Big Data”
Finally, round the week off with an event that will force you to look at and recognize one of the potential pitfalls of big data – privacy. In this keynote event, danah boyd will be discussing her research into the area of privacy and publicity in big data. She’ll be looking at what’s currently going on, as well as where we may be headed.