We’re proud to be introducing SONIC – our new social analytics reporting offer that can kick start your social media journey.
Struggling for time to analyse and interpret your social media data? SONIC is the tool you need to raise visibility and understanding of social media across your business.
Get the social media reporting you need
SONIC reports present you with the facts that you need to measure the effectiveness of your social media practices in a clear and engaging format, saving you valuable time in data prep and analysis. Set the pace of reporting, choose between different report lengths, and drive decision-making with minimum investment.
Three levels of reporting are available:
Executive Monthly snapshots to provide you with clear indicators and strategic, actionable insights to evaluate your performance on social media channels
Essential A report bundle delivering key metrics alongside qualitative deep-dives to give you a continuous, holistic view of your brand presence online
Elite An exploratory package giving you a detailed understanding of your online brand equity, based on crucial benchmark figures and contextual analysis.
Prices start from just £1800 per month and we can offer rapid turnaround to help you meet your deadlines – so get in touch with our lead analyst Giuseppe (Giuseppe.Polimeno@Facegroup.com) to find out more.
Why we’ve developed SONIC social media reports
At FACE and Pulsar, our mission is to make sense of social data so our customers can make faster, smarter decisions about their brands, campaigns and customers. We deliver this through the cutting edge data science, analytics and visualisations on our social media monitoring platform…
…But we know sometimes our clients might not have even have an hour or two spare to dig into their data every week. Lack of resource is still a major barriers to businesses becoming more socially intelligent, resulting in many social media programs becoming siloed in the digital team and not reaching across the business.
The SONIC concept was developed as we wanted to deliver a cost-effective way of reporting social data insights. We identified that many businesses don’t require full strategic social insight or long reports. Sometimes you just need to measure what’s happening on your own channels, benchmark competitor performance, and check in on customer opinion.
Think of SONIC reports as your outsourced social media insight department. Our reporting can give your social media efforts greater visibility within your organisation, and they’ll give you the ability to share bite sized social media insights on a large scale.
What makes our social media reporting different?
- Expert analysts. Our reports are written by experienced market researchers who also work on major global brands such as Tesco, Mazda and Telefonica
- Actionable insights. We don’t just report metrics: our analysts know how to dig insight out of social data and make clear recommendations about what this means for your brand and comms strategy
- Full global coverage. Pulsar can track social data in 170 languages and our trusted international network of analysts can deliver social media reporting in any European language plus Arabic, Japanese, Chinese and Korean
- Flexible report formats, not rigid, one size fits all templates. We can customise our reporting options to answer your specific business queries
- On-demand reporting options that allows you to design a support system that truly works in alignment with your business needs, practices and objectives.
Case study: how Mazda used SONIC reports to drive their social business strategy across Europe
CHALLENGE Mazda Motor Europe wanted to introduce social media listening as a new way to gather customer feedback and inform its first brand-led marketing campaign in Europe.
They came to Pulsar for our advanced analytics capacities and the fact our platform integrates social listening (Pulsar TRAC) and CRM (Pulsar FLOW) into a one stop social media management tool.
APPROACH A tailor-made set of SONIC reporting options available to the Central team to assess brand performance and measure the effectiveness of different marketing practices at both local and European level.
RESULTS SONIC reports are playing an instrumental role in raising awareness of social media across Mazda’s 12 key European markets. Mazda is now actively integrating social media in its Europewide marketing planning for 2015 and SONIC reports are being integrated with Mazda’s wider agency roster for consistent and long-lasting performance evaluation
Mazda say, “Since rolling out Pulsar across 12 European countries, we’ve been able to get truly insightful information from our customers in real time”
So that’s our SONIC reporting offer: providing you with the expert resource you need to measure the impact of your activities and prove the value of social media to key stakeholders.
If you want to find out more about SONIC reporting then contact our lead analyst, Giuseppe (Giuseppe.Polimeno@facegroup.co.uk) to build a package that’s right for you.