Esomar Insight 2011 – Shopper 360

Last week I headed over to Brussels to present at the Esomar Insights 2011 conference. Beth from Coca-Cola joined me on stage as we took the audience through the ongoing community work we have been doing. The emphasis of the conference was on Shopper insight, so the focus of the presentation, which you can find below, is on how online communities can help you get closer to people’s in store behaviour.



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