Truly disruptive products and services are simplifiers at the core, but getting there is far from simple. Marc Geffen on the history of a buzzword – and how to use research to make disruptive change really happen.
A couple of weeks ago our MD Asia, Andrew Ho, travelled to Singapore for Spikes Asia, where he attracted a full house with his talk: “The problem isn’t your creative… it’s how you get your insight”. “We look for insight to inspire great creative, so why don’t we hunt for insight in more creative ways? […]
Thanks to everyone who joined me last Thursday for my webinar on How Social Media Predicts Concert Ticket Sales. With over 50 attendees we had a great global audience and some really good questions at the end. In this blog post, get the link to download the full webinar with audio – or read the slides here.
In this blog I put our social media vs. sales study in context by summarising 5 other key social-to-sales research studies. I explore projects from Coca Cola, McKinsey, Eventbrite and others to identify which parts of social media activity have the biggest link to sales – is it buzz volumes, sentiment, shares or something else? Read on for more:
Which professional haircare brand has the greatest social media mindshare? In order to understand this complex intersection of brands, hairdressers and consumers, we worked with P&G to track the premium haircare category and understand it not just as a ‘conversation’ but in network terms.