How To Detect Communities Using Social Network Analysis

Part 2 of our Network Analysis for Market Research series– read part 1 ‘Identifying Influencers with Social Network Analysis’ here.   Introduction Social media research isn’t just qual or quant market research translated on to a different dataset – it’s got its own methods. At FACE we’re big believers in using the unique properties of social […]

Meet us at… Marketing Week Live London (June 25-26)

Marketing Week Live, one of the biggest events in the UK marketing world, takes place next Wednesday and Thursday and we’re really excited to be part of it. If you haven’t already, you can register for free here. Here’s what we’ll be up to: Cats vs. Dogs: the experiment Stand E372, Understand zone Who’s better, […]

Innovation, China Style: How Xiaomi is stepping up to challenge Samsung & Apple

When Xiaomi first launched its smartphone in 2011 in China, it was received by many as just another local “Apple wannabe” – the handset bears a strong resemblance to Apple’s iPhone and Xiaomi’s CEO launched the new handset with Jobsian flair, dressing almost identically to Apple’s late CEO. However, in the past 3 years, Xiaomi […]

The Samsung vs. Apple court case shows the value of social media research

An excellent case study demonstrating the value of social media research has just emerged from an unlikely source: the Apple vs. Samsung patent dispute. Documents shared as part of the court case reveal some fascinating information about how the two companies were thinking about social data in 2013. It shouldn’t still bear saying in 2014, […]

Meet us at… Marketing Week Live, Social Media Cafe, SMWF and Big Boulder

May and June are looking busy for the Face teams across the world. Apart from some really interesting projects we’ve recently kicked off, we are getting ready for several conferences and events. Here’s what we’re up to in the next few weeks:   We’re really excited to be part of one of the top marketing […]