How’d you sell New York to New Yorkers? The NYC & Co ‘See Your City’ campaign?

Marketing nycgo.com - discover Dumbo, Van Cortlandt and Harlem

NYC & Co. ‘See Your City’ campaign aims to turn locals into tourists through positioning certain neighbourhoods as tourism destinations. Can it succeed?

FACE New Yorker Kate Davids analyses the tourism board’s latest campaign to see whether it can be improved, or more fitting to the average Manhattanite.

Why Big Data is a human problem, not a technology one

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In Fran’s talk from the Internet & Mobile World, he looks at where Big Data is going, what are the real opportunities, limitations and dangers and what we can do to stop talking about it and start doing it today. Click through to see the presentation.

How We Became A Software Company: 5 steps to the birth of Pulsar

“We all need to become software companies!” That’s the message from John C McCarthy in his latest Forrester Research report which in a nutshell proposes that software is a central driver of brand and financial growth. In his post earlier this week, our CEO Andrew Needham discussed the “business of products” and how to build them, touching […]

How To Succeed in the Business of Products

Brands are changing. Perceptions of a brand are increasingly measured on whether they deliver against the product and service expectations we have for them. Online resources give consumers vastly better product information – from peer reviews to price comparison sites – meaning that their purchase decision-making can become a much more rational assessment of real value […]

We’re in a book! 2 FACE essays included in new social media “book of blogs”

First you read them here, now get them on your Kindle! Two essays from the FACE social team have been included in a new book collecting together smart thinking on how to do social media research from across the commercial and academic worlds. On 29 October, the blog NSMNSS (New Social Media, New Social Science) published […]