Which professional haircare brand has the greatest social media mindshare? In order to understand this complex intersection of brands, hairdressers and consumers, we worked with P&G to track the premium haircare category and understand it not just as a ‘conversation’ but in network terms.
The real business value of social media lies in integrating social media data with other company datasets, such as sales and web analytics. Join our Social Media Insight Manager Jessica Owens for a webinar on Thurs 25 September to learn more about our latest study on how social media influences concert ticket sales.
Spikes Asia (September 23 – 26, Singapore) now in its sixth year aims to bring together Asia’s creative community for a “four day celebration of creativity in communications.” The conference will include thought-lead seminars by the industry’s most influential, to networking events and exhibitions. We’re honoured to have been invited to speak at Spikes and […]
On 7 August I attended the MRSS Asia Research Conference 2014 at Fairmont Hotel. Despite the strapline – Brave New Digital World – invoking sci-fi dystopia, it was instead a day filled with inspiring and thought provoking sharing from 12 veterans of the market research industry. The topics centered around changes in consumer behaviour with […]
This week the inevitable happened. FACE became the next in a long line that has been nominated for ALS’ Ice Bucket Challenge. Yes, the social media phenomenon reached us in our London Office; we have Brightsource to thank for that! ALS is a disease that many had never heard of or understood before the Ice […]