Mauricio joined FACE as one of our freelancers back in January 2015. He quickly integrated himself into part of the team and is now one of our Associate Research Directors. We thought it’d be cool to interview him, so here goes over to Mau.
Tell us what brought you to FACE?
Having previously worked at Flamingo, Firefish & Clear I had heard good things about FACE – having a similar client set, you begin to hear about companies on the radar.
After meeting with Matt and Esther, they welcomed me to do bits of work here and there. The next thing I knew I was here every day… and I was happy! I’ve been delighted not only about the diversity and cleverness of the work, but how kind and interesting people at FACE are. It really is something unique – a mix of creative chaos and streamlined brilliance.
What draws you to market research – and what sector do you prefer to work with?
This may sound geeky, but marketing and branding is in my blood. My mother has been both a consultant and a branding professor. I always knew I would be playing with prototypes and playing the “guess the segment” game when I grew up but where I really found my passion was when I fell into the world of sociology at school.
I love learning about different cultures. I know everybody says that because it’s the trendy thing to say, but I genuinely can nerd out trying to understand social dynamics of one group of people versus the next or looking at symbolism. At the end of the day, I feel I understand more about this big group we all belong to, humanity – it inspires and keeps on surprising me.
For the past ten years I’ve worked mostly with FMCG, but I am drawn to people across categories. When I run into a segment I used to work with in FMCG, say in technology or banking, I feel I get another piece of the puzzle. We are not one dimensional and neither are respondents.
What are you most looking forward to learning and achieving in your new role?
Every day I learn something new from everyone in the office, so for once in my career I am not setting definite “targets” to explore. Rather I come in every day with an open mind and find that I go home every night having learned something new. All I want is to add value and enjoy the work I do.
Tell us about yourself outside of work!
After constantly moving from 17 to 31 years old I finally found a corner of the world to call my own in East London. I’m still making roots and discovering the city, but I also spend a fair amount of time at home with a cup of coffee reading and doing arts or landscaping my underwater gardens (fishtank with plants). Half of everyone I know is sprawled around the world, I spend a fair amount of my free time traveling to see them - we often pick new cities to discover together.
The longer I am here the more local friends I make, so that is changing my days in wonderful ways.