Yesterday Philip headed down to the Cello Conference to present the results of a very unique and interesting project. Sharing the stage with co-author Claire Wood (Leith), the duo presented their findings from an extremely innovative project with mental wellbeing charity SeeMe.

The presentation entitled Measuring Mental Wellbeing revolves around young peoples attitudes to mental health both from the perspective of those who have experienced effects of mental health conditions (both first and second hand) and those who have not.

What effect do lifestyle and the attitudes of those around us have on mental wellbeing and how can we best understand this?

See Me (a government funded organisation tackling the stigma attached to mental health conditions in Scotland) wanted to determine current attitudes amongst children and young people. A collaborative approach with Face and Leith helped identify sensitive attitudinal data for which the results which were frightening, emotional and revealing in equal measure. These insights have informed a comprehensive communications and media strategy for See Me Scotland.

This new role gives Andrew overall responsibility for driving the growth of Tangible’s core businesses from its London hub based out of Midford Place, our office! This will involve developing a more integrated proposition around Face’s successful new agency model based on co-creation and crowdsourcing.

John Rowley the CEO of Tangible said:

“Andrew is the epitome of an inspired and inspiring personality who has established Face as the leading co-creation planning agency in the UK. There is a great opportunity to build on Face’s core offering so that we are able to offer our clients a better, faster, more cost effective and differentiated proposition in the future. I believe that Andrew is the right man to lead our London hub and will make it a success”.

Andrew Needham said:

“This is a fantastic and exciting opportunity to build on what we have achieved at Face. It will enable us to continue the development of a new breed of agency to help our combined UK and global clients win in the new media, consumer and economic landscape we now find ourselves in”.

Take a look at Marketing UK to read more…

A guide to the Co-Creation, Crowd-sourcing Conundrum (May 18)
A common mistake of those new to open innovation & research is to confuse the practice of co-creation with that of crowdsourcing. As a result I thought I would give a quick guide to both, hopefully clearing up any confusion people might have.

Sherlock Holmes and the origins of co-creation (June 11) 
Innovative doesn’t necessarily meannew. It means new in a particular context, not ‘absolute new’. So if anyone ever pitched you co-creation as a new groovy ’social’ thingy, they were simply and utterly lying.

The Co-creation 6 Step Process: why we need a structured approach to brand-consumer collaboration (June 04)
When talking about co-creation people often get the impression that it’s not an exact science but more of an undefined practice. However here at Face we have aclear structured process for successful co-creation, and we thought it’s probably about time we talked about it! 

http://www.citmagazine.com/news/913135/Live-event-saves-Lynx—AXE-Chocolate-Man-campaign/

If you missed Andrew’s blog, don’t panic here’s a link to read it again!

Creating Consumer Chemistry at the Cello Conference

The Conference was held at the Faraday Lecture Hall part of the Royal Institution of Great Britain (www.rigb.org). This was a befitting place to hold the inaugural Cello Conference as Faraday pretty much invented Chemistry. In spite of the tube strike the conference was well attended with over a 100 people turning up from companies such as Nokia, United Biscuits, Nestle, Unilever, AG Barr and many others. Other presentations ranged from “The Laws of Smarter Marketing: chemistry in the age of the commercial and competitive crunch” to “From alchemy to chemistry: Designing customer journeys that work”. The best presentation for me was “Engaging Employees: powerful catalysts of customer delight” by Cello agency TMI and British Airways – a brilliant insight into helping brands deliver customer experiences at the “fingertips” of your organisation.

Being part of the Cello family for the past 18 months has enabled Face to develop a strong international offering and has helped to establish us as the leading on-line qualitative research and co-creation agency. Mark Scott chief Executive of Cello said “Taking a majority stake in Face is another important step in widening our digital capabilities. The products and services offered by Face are increasingly in demand from our growing global blue chip client base.”

The Face team are excited about the future and we look forward to working with Cello to widen our product offering and grow the business significantly over the next few years. Take a look at the video at the end of the media list which includes interviews with Mark Bentley the Financial Director of Cello and Andrew Needham the Founding partner of Face discussing and shaking hands on the deal.

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