So last Friday the very sensible people at Cello Group upped their stake in Face to 51% following an original 23% acquisition in December 2007.

Being part of the Cello family for the past 18 months has enabled Face to develop a strong international offering and has helped to establish us as the leading on-line qualitative research and co-creation agency. Mark Scott chief Executive of Cello said “Taking a majority stake in Face is another important step in widening our digital capabilities. The products and services offered by Face are increasingly in demand from our growing global blue chip client base.”

The Face team are excited about the future and we look forward to working with Cello to widen our product offering and grow the business significantly over the next few years. Take a look at the video at the end of the media list which includes interviews with Mark Bentley the Financial Director of Cello and Andrew Needham the Founding partner of Face discussing and shaking hands on the deal.

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