Based in London, New York, Hong Kong & Singapore we operate all over the connected world. Our team consists of researchers, planners, creative technologists as well as millions of consumers within our proprietary communities and social media panels.
We've helped companies such as Coca-Cola, General Motors, Reckitt Benckiser & Telefonica roll out ad hoc and continuous socially intelligent research programmes to understand and cocreate with consumers at an individual, group and network level.
Face is looking for talented research professionals to join our freelancer network. Being a part of our network puts you in a position to work on some of the most cutting-edge projects in the industry. Not to mention you’d also get to work with us!
Research Community Managers
If you are a social and outgoing person, then this is likely a great fit for you. Our Research Community Managers handle the day to day interactions of our online research communities. This means working directly with participants and keeping them engaged with projects.
The ideal background we’re looking for is in Online Research, Online Content Production, Online Marketing, Online PR, or Online CRM, but we are open to submission by all interested candidates.
Research Community Moderators
If you are really curious and inquisitive, then take a look at this job. Our Research Community Moderators also work with our online research communities. Their job is to look at everything from a qualitative research point of view – asking questions, probing, and providing insight summaries to the research team.
The ideal background for this position is in online Qualitative Research or online Ethnography, but we are open to submission by all interested candidates with professional experience in Qualitative research.
Social Media Analysts
Our freelance Social Media Analysts work closely with our research team. They’re responsible for making sure that our social media searches are pulling in the right data – and as much of it as we can get. They then clean the data and analyze it, reporting back to the research team in a mixed format (visual+narrative), in PPT.
The ideal background for this position is in Qualitative research applied to Social Media, content and discourse analysis in particular, but we are open to submission by all interested candidates with professional experience in Qualitative and/or Social Media research.
This has been a big year for us. A lot has happened, both for Face as a company and for us as individuals. We’ve had engagements, promotions, mustaches, new offices in Hong Kong and Singapore, people moving house, and people running marathons, just to name a few. All of this went to inspire our 2012 company holiday cards, designed by Beci Ward. We hope your 2012 was as full of great experiences as ours was, and that 2013 will have even more!
Tis the season to be spending…. and a crucial time for companies to be visible, to inspire and build some brand love in the process. Hence, the tradition of the Christmas / Holiday advertisement has developed into a form of entertainment that we look forward to each year. We’ve tapped into our local offices in London and New York to bring you our favorite ads of the season, along with commentary from consumers on YouTube and Facers about what puts these ads on our ‘nice list’ and why they generally make us feel all warm and fuzzy inside.
From the London Office
First, a bit of preface: Christmas ads in the UK are an institution, people look forward to them the same way they look forward to the birth of their own children. For our US readers, it is akin to how Americans react to Superbowl Ads…except the UK Christmas ads are actually good. These companies have it down to an art.
Every year, the bar is set higher and higher in an X-Factor-esque competition for best Christmas Advert – the jury is never really up but it is something that everyone collectively takes part in. So, if you are in the UK, you have likely already seen these, and if you are out of it, then you are welcome for introducing you to probably the best Christmas ads ever.
Boots – Let’s Feel Good
“This ad is the perfect definition of Christmas. Commercial, but in a nice way. Not like “hey, buy this present for Christmas”, but more like “buy this for someone special, that you care about and that will make them happy”. This ad does not symbolise the greed that Christmas has, but rather the opposite. ”
“Great add, nothing fancy, just perfect! ”
These two consumer comments describe the essence of the ad: making gift giving about the meaning behind the gift, not the gift itself. It’s touching and sweet, which is what makes it so good. You don’t really see the Boots logo during the ad itself, yet it still manages to demonstrate to the consumer the array of gifts available in the stores. It strikes the right balance between buying gifts and giving them.
Of course, if you can’t quite understand all the British accents on display in this ad, you are not the only one.
“what does that young girl say to her mum at the start? i really dont understand and iv listened five times”
John Lewis – The Journey
This years’ John Lewis advert with over 2million views on Youtube, entitled The Journey, features a devoted snowman who makes an epic journey from the country into town to buy his beloved a Christmas gift. It’s a very simple story of an adventurous and difficult journey, with love at its heart, that everyone can understand, whether they’re an adult or a child. The advert has a great soundtrack too from Indie-folk singer Gabrielle Aplin with her version of Frankie Goes to Hollywood’s 1984 hit The Power of Love.
“they told a better love story than Twilight… with a commercial.”
“This is like the most beautiful thing I’ve ever witnessed :’)”
“What a cute snow man xx Feel all Christmassy”
From the US
Disney – Toy Soldier
In the United States, the words Disney and the Holiday go hand in hand. Nobody does Magic like the Magic Kingdom, we look to this institution yearly to bring us Mickey’s Very Merry Christmas Party. Usually, we just reap the entertainment for what it is, but this year Disney released some behind the scenes footage of the time, effort, and practice that goes into putting on this event. The result is a touching, personal story of triumph and achievement that showcases some of our favorite references as well as some deep seeded American themes of meritocracy.
“I’ll be there December 15th-18th, with Mickey’s Very Merry Christmas Party on the 16th!! So excited!!”
It pays homage to those who are involved in putting it on (talk about internal communications!)
“I was a toy soldier back in ’04! It was the most fun gig I’ve ever played!”
It contains important references and cameos from characters who integral to the Disney World experience
“I never knew the sword could come out”
“Amaaazing! omg thats why disney is so amazing, soo much enphasis in little details like this makes it wonderful.”
Ebay – Pony
Frankly, this season is about giving and receiving gifts… last year my niece asked Santa for a Polar Bear, a cute request, but by no means meant to be taken literally. ‘I want a pony’ in our culture used to be the childhood expression of the American Dream…now, and mostly this is in part thanks to the Brony movement, we have come to understand that the desire to own a pony is intrinsic to most humans. It’s okay to dream, but also to be realistic that real ponies, are not necessarily for everyone, and if you are looking for a pony substitute then perhaps the Toys-R-Us + Ebay is the place to find it. This Christmas ad captures the internal struggle of good intentions as well as the inherent anger of Shetland Ponies.
One YouTuber perfectly sums up the scenario:
“that pony straight ‘toe’ that house up! He busted out the window, kicked that ugly tree off the stand (Did I also say he caused a serious fire hazard anybody?), and flew like a bat outta you-know-where down the street! Uh oh! Did I hear the car alarms going off anywhere? hahahhaha lolol so funny! Gotta share this one for sho’ ! You can take the pony off the farm but you can’t take the farm outta the pony hehehehe!”
So what makes a good ad?
The themes we see here are what truly make these great Christmas ads. Christmas has become heavily commercialized, leading to a consumer backlash that it is becoming too much about shopping, so none of these ads is about shopping at all. Boots moves the emphasis off of “the best give” to the gift “with meaning.” John Lewis is about the effort to get the gift for someone special Ebay’s ad actually pokes fun at the idea of “bigger is better” by showing that even a simple little stuffed pony brings as much joy as a real one (without the mess). The Disney ad has a slightly different take, though. It’s also about dedication and “going the extra mile,” showing the dedication Disney puts into its Holiday parades, it’s “gifts” to its guests, but the effect is the same. And that little wink at the end is almost an invitation: “I did it, and I’m waiting for you!”
So what makes a good Christmas ad? It’s not about purchasing. It’s about what the purchase means.
When I’m not being an intrepid market researcher, I spend far too much of my time making food, thinking about food, and writing about it too, over at my food blog. And I mean too much time. Obsession would be the word.
And now I get to indulge this obsession over at Face Towers, as some kind soul came up with the idea of me writing about food over on this blog too! I’m not sure they knew what they were letting themselves in for.
So, in the spirit of Christmas, I’m going to be posting up a lovely sweet dish for all you people out there who are getting into the festive spirit. However, as I’m never one to miss an opportunity to force fit a research-based metaphor into proceedings, I thought I had to at least think about what the connection could be with the wonderful world of research.
So here goes…
Having recently attended and presented at the ESOMAR Qualitative conference in Amsterdam, it became clear that a significant mantra was about how the research industry needs to think long and hard about how it can do more with less. Delivering more value to client, generally with lower money to spend.
Well, I’ve taken this mantra to heart in the kitchen too. How could I do more, with less? And wouldn’t it be even more convenient if doing more with less coincided with me moving house, and having to empty the contents of my freezer and stuffed to the brim cupboards?
Very convenient indeed. This dish came about from the fact that I had about 5 bags of frozen egg white (top cooks tip – egg whites freeze very well), a random pack of chestnut puree that was a hamper gift, a load of opened bags of nuts and some chocolate that I wished to avoid stuffing in my mouth. Now I don’t for a minute believe other normal people are as obsessed with freezing egg-based materials or having loads of nuts just sitting around in their kitchen. However, this is definitely a dish that it is worth buying ingredients for. Nutty, creamy, but still light with chewy meringue, this will definitely get you into the festive spirit.
Chestnut cream meringue
200g caster sugar
4 egg whites
300g chestnut puree (you can purchase Clement Faugier Sweet Chestnut Puree from many supermarkets now and it’s fantastic)
60g toasted hazelnuts, roughly chopped
60g dark chocolate, finely chopped (or grated)
300ml double cream
You will also need:
2 baking trays each, lined with a piece of baking parchment paper, each with one 20cm circle drawn on them (you can always use a cake tin as a guide)
Preheat your oven to 150C
In a scrupulously clean bowl, whisk your egg whites with an electric whisk, or using an electric mixer, until the mixture is forming soft peaks.
Add your sugar 1tbsp at a time, whisking until the sugar is fully mixed in before adding the next tablespoon. Once you have added all of the sugar, continue to whisk until the mixture is beautifully glossy, thick and holds it’s shape when you lift the whisk out of it. Add in the cornflour and whisk until just combined.
Divide the mixture between your two baking trays, using the circles you have drawn on the parchment as a guide. Make sure the mixture is evenly spread out into two circular shapes. Put both of your baking trays into the oven, close the door and immediately turn the temperature down to 140C. Bake for around 1 hour and 15 minutes, until the meringue feels solid to the touch, but with a bit of squidge underneath. Check after one hour to see how it is getting on – it may end up needing nearer to 1 hour and 30 mins. You may also need to swap your trays around to ensure even cooking. Once cooked through, leave to fully cool in the oven.
Whilst your meringue are cooling, whisk 250ml of your cream until thickened to a spreadable consistency. Take the other 50ml of cream and whisk into the chestnut puree to help loosen the consistency.
When cooled, you are ready for assembling. Lay one of the meringue on a wide plate. Spread over half of the chestnut mixture. Layer up half of the whisked cream, and then sprinkle with half of the hazelnuts and chocolate. Place your other meringue on top, and then layer up with the remaining chestnut puree, cream and hazelnuts.
Every year children around the world settle in with a pen and paper (and sometimes a lap top) to mail (or e-mail) Santa a list of what they want. The US Post Office receives thousands of Dear Santa letters each year. It’s a great Christmas tradition, so we decided to join in the fun, but there’s no need to bother the post office. Instead we thought Santa might find it on our blog. Here’s our Face Dear Santa Letter.
We know we’re a bit older than your average letter writer, but we’re just as into the holiday spirit! Our team has come up with a list of wishes, so if you don’t mind, here they are.
Lots of us are into cooking. Could we have some neat cooking gadgets, like a Kenwood K-Mix mixer, a Cuisinart food processor, and a Blendtec Blender? We’re also quite a handy bunch, though, so if you could see your way to delivering a glass cutter we could make one of these and keep our own herb garden. A simple egg poacher wouldn’t go a-miss either, if the rest is too much to ask.
We also do a lot of traveling, what with our opening two new offices in Asia alongside our New York and London offices, so a nice travel bag would be fantastic, perhaps one like this from Fossil?
Or a Tyopgraphic World Map, so we know where we’re going?
And we know it might be a lot to ask, but a really nice car to get around in would be fantastic.
Of course, we have to have the clothes and things to match the car. Some of the ladies in our office are requesting Hermes bags, a vintage Vivienne Westwood coat, and Alex Monroe Jewellery. That’s not too much right?
But we all know home is where the heart is, so to spice up our home entertainment systems, we’d love a Sonos System. Pretty please?
And to go with it, a kitty. But can we aim for something a bit more lion like than the average delivery? We’re thinking a baby lynx. That sounds good, right?
We could dress him up as you!
And finally for those family get togethers, one of these would be fantastic.
You know, for our younger cousins. Obviously we wouldn’t be playing with them. Obviously. But just in case, maybe some safety gear, too. We’re really good shots. Ahem, our cousins are very good shots.
So, Santa, what do you think? We’ll be sure to leave out some cookies in each of our offices, so you’ll have snacks around the world!