Archive for the ‘Face News’ Category

Face’s Adventures in the USA

Date July 08 2011
Posted by Andrew
Tagged with

So I’ve just got back from a whistle stop week in the U.S where we have launched our U.S operations. I’ve captured our adventures through a series of pictures captured on foot, on the run or from a cab.

I arrived in New York first (ahead of Lucy and Philip), staying in Brooklyn with my sister and her family. One of the first things I did was to run round Prospect Park where at 8.00 am I joined in with some young New Yorkers warming up for Sunday morning baseball!

The working week started with a visit to Face’s new office at West 30^th between 6^th and 7^th where we popped in to say hello to our friends from Insight, Leapfrog and The Value Engineers. We then started a series of meetings that we had set up with our clients, the first of which took place downtown in the meat-packing district at a great place called the Standard Hotel.

Tuesday saw us heading out of town over George Washington Bridge to Princeton New Jersey via Chester!

We had a great meeting there with Church and Dwight who were very understanding that Philip was in flip flops wearing my clothes (as his bags had been lost) before heading over to Englewood Cliffs.

Wednesday started with a beautiful run around Central Park, further client meetings in town and a visit to a potential alternative office space called “We Work” – they have a cool members club called “The Lounge” at 154 Grand Street.

Thursday and Lucy and I were back over GW bridge to see a client in Chester and then back to Englewood for more meetings. Philip flew to Atlanta to see the global insight and innovation teams of a company based there.

We were lucky to finish the week because of crazy taxi drivers who did a lot of this while driving telling us some good stories; you need to be in either the paper biz, the food biz or the funeral biz because people have to shit eat and die is just one of the many things we learnt on our travels.

The most exciting part of our first official week as Face U.S came right at the end though with confirmation of our first deal, and with commitments for more meetings with more clients we are most definitely open for business!

Blog, Face, Face News

Face in the USA

Date June 27 2011
Posted by Chris
Tagged with

Face’s rapid growth continues with the opening of our new US office this summer. The new research team will be based in New York and headed up by Philip McNaughton. The New York office will service our growing number of US & South America based clients.

Andrew Needham, CEO of Face, says: “This move represents the growing recognition of the rewards that embracing the empowered consumer in the research and innovation process can bring and the importance technology is playing in getting closer to consumers.”

Our new US office is the first in a series of Face offices that will be opening in the next few years as part of our plan to offer a new breed of research and innovation services on a global basis.

Blog, Face News, Insights, Pulsar, SMinR, Social Media

NMA: O2 appoints Face to help it capture insights from social media

Date March 10 2011
Posted by Matt
Tagged with

NMA have run a story about our ongoing social media monitoring work with o2. Check the article out below, it will also be appearing in this weeks issue of New Media Age.

To find out more about our social media monitoring platform, Pulsa r, click here and to find out more about our work with o2 click here.

O2 has launched a platform to capture real-time customer insights as part of a strategy to put social media at the centre of its business and marketing decisions. [full O2 case study here]

The mobile operator has appointed co-creation agency Face to help it create a personalised platform that will allow it to research customer comments and opinions online, and respond in real time to issues it finds.

O2 follows a string of major brands, including Dell, New Look and Unilever, that have shifted investment towards co-creation and social media research to place it at the heart of their product development and marketing (nma 18 November 2010).

O2’s research department has used Face before but the agency has now been selected to work across all sections of the business as part of a wider strategy to implement insight from social media into business and strategy talks at initial stages.

The agency will help O2 research and monitor conversations, tracked by a dedicated real-time response team. It will also help with product development and innovation, based on trends uncovered by the social media research.

Alex Pearmain, head of social media at O2, said, “Social media is really important to us as a live focus group and as an important business planning tool. It will inform our social media activity but also our wider business. For example, when we’re identifying a new area of business, we’ll now start by looking at the issues and views being discussed in conversations online.”

The platform that O2 and Face have created will not only monitor social media sites but also any user-generated news content.

Francesco D’Orazio, head of social media at Face, said, “You can’t separate news and social content. News fuels social conversations and vice versa, so you need to be able to track user-generated content around news content in the same way you track social media conversations.”

Pearmain said that while the data it collects is important, Face’s work, and that of O2’s in-house team, was essential to understanding what the research meant for the business.

“Data is only as good as the insights you draw from it,” he said. “Social media has the power to help many areas of the business provide great customer experiences, allowing us to listen, understand and respond to customers across our news, innovation, conversation, care and commerce activities.”

Check out the article on the New Media Age website here

Full O2 case study here

Social Media Mining: From Data to Insights > presentation at MRS Social Media Conference London

Blog, Face News

Welcome To The Brand New Facegroup.co.uk!

Date January 27 2011
Posted by Matt
Tagged with

Over the last few months we have been working hard to ensure that our lovely new website gives you a 360-degree view of what we do here at Face. This means new pages, new features, more information and loads more detail about our co-creation agency.

Below you will find a brief overview about all the new stuff… and old stuff too… so you can either read that or just go and explore the site for yourself!

The Blog

On the blog you’ll find the latest Face news and opinion as well as details of conferences we will be speaking at and the events we’ll be attending… we also like to link to the best industry content and general cool stuff too. We keep the blog as up to date as we possibly can so make sure you check back regularly!

Oh… and all the content from our old site is here as well, you can access it by navigating back through the blog or using the search bar at the top of the site.

Services

We have chopped our services into 3 chunks for you to browse. The Research, Innovation and Brand sections will give you a complete spectrum of what we offer here at Face.

Click on one of the Research, Innovation and Brand sections above to check out what we do.

Products

Each of our service sections are linked to the products we offer and use to fulfil the briefs we are set. You can find all of our products, from Consumer Closeness Programmes to Developing Social Media Strategy, linked to their specific service in the Research, Innovation and Brand sections.

Processes

So now you have read about what we do, why not read about how we do it! Our processes section will give you an overview of our methodology and the techniques we use to ensure we deliver the best results for your brief.

The Helix Co-creation, Crowdsourcing, Ethnography, Peer2Peer Research, Community Research and Social Media Monitoring & Analysis pages are filled with information and presentations about how we go about cracking the briefs we are set.

Work

We’ve massively overhauled our case studies section in order to show you how our methodologies have come to life. We have broken each case study down into 4 sections to not only show you what we did but also to make clear how we did it.

Communities

Community Research is at the heart of what we do at Face, therefore it is only fair that we dedicate a section of our new website to our portfolio of online co-creation and research communities.

So to find out all about Mindbubble (women), Headbox (youth), The X Crowd (tech) and Betterama (men), as well as our bespoke community platform My Face Community head to the communities section.

Tools

As technology evolves, so does our range of online research tools. You can find out more information about all our community tools (From web 2.0 tools to projective whiteboards and idea generation) in the community tools section.

Pulsar

Social media monitoring and analysis is a young and extremely interesting method of research. With our very own social media monitoring and analysis tool, Pulsar, we are right at the forefront of this exciting technology. To find out more about the technology and our methodology for social research head to the Pulsar page.

Team

We’ve grown! We have loads of new and interesting characters under the Midford Place roof, to find out more about them head over to the Team page and read their bios.

There is loads of other stuff too – videos, papers, presentations, not to mention all our nice new illustrations (we love them!), so please have a browse through and if you have any feedback let us know – team@facegroup.co.uk.

Hope you like it as much as well do!

The Face Team.