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Archive for the ‘Headbox’ Category

Blog, Headbox, Insights, Reseach Goodies

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The Face Forum: 9 Lives

  • Date June 30 2010
  • Posted by Sharmila
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Last week Face descended on The Groucho Club to run our latest Face Forum. The focus this time around was 9 Lives; specifically, the lives of young British people aged 16-24. The late teen/young adult demographic is one that is particularly significant for many brands. However, this is a demographic which is shrinking over time. As a result, the need to understand and engage this demographic is more pressing than ever.

So, how did we go about finding out about the lives of this demographic? We commissioned nine people, aged 16-24 to make films about what their lives are like in the year 2010. In addition, we also ran an online community with our Headboxers, and posed the question: “If you had to leave yourself a message for yourself in 10 years time, to remind you what it feels like to be your age in 2010, what would it be??”. From both, we discovered a wealth of information about this demographic, and it’s clear that, whilst many things about being young stay the same, a lot of other things are also changing.

It proved an incredibly enjoyable and thought provoking night, which gave many people a lot of food for thought. On a side note, this was Face’s first foray in using Prezi. However, it most definitely won’t be the last. Whilst still a work in progress, it is clear that a lot of potential lies in using Prezi as a presentation medium.

Check out the Prezi for the night without video clips below, if you would like to see the full presentation and check out all the media from the 9 Lives project please head over to out 9 Lives site – Click Here

Blog, Face Forum, Headbox, Insights, Meet Us At

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Face Forum: 9 Lives – 22nd June

  • Date June 04 2010
  • Posted by Lucy
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it’s time for another Face Forum, the title for this forum is ‘9 LIVES – how does it feel to be 16-24 in Britain today?’.
Over the last month we have been working with members of Headbox (our online community of 16 -24 years olds) to discover what is it is like to be aged 16-24 in 2010.  What is important to them, what pressures do they face, how do they feel about the future and, most importantly to you, what does this mean for brands? All of this is brought to life through Headboxers videos, pictures and words.
The event promises to be incredibly rich with an opportunity to discuss the topic and findings. We are holding the event at the renowned Groucho club on Tuesday 22nd June at 6:30, see the attached invite for more information. There will be plenty of beer and wine flowing and we’ve checked to ensure the night doesn’t clash with any England games!
We hope you can make it and feel free to bring any colleagues that would be interested. Just send me an email if you are interested


It’s Face Forum time!

After the fun and heated discussion at our last forum (Do Brands Really Need Agencies?) we thought it was time to take a step back from the business world and get the people who really matter involved. The title for this forum is:

‘9 LIVES – how does it feel to be 16-24 in Britain today?’

Over the last month we have been working with members of Headbox (our online community of 16 -24 years olds) to discover what is it is like to be aged 16-24 in 2010.  What is important to them, what pressures do they face, how do they feel about the future and, most importantly to you, what does this mean for brands? All of this is brought to life through Headboxers videos, pictures and words.

The event promises to be incredibly rich with an opportunity to discuss the topic and findings. We are holding the event on Tuesday 22nd June at 6:30pm. There will be plenty of beer and wine flowing and we’ve checked to ensure the night doesn’t clash with any England games!

If you would like more information on The Face Forum and would like to come along please email lucy@facegroup.co.uk

Blog, Co-Creation, Community Management, Crowd Sourcing, Crowdsourcing, Headbox, Innovation, Insights, Mindbubble, Planning, Research Communities, Wired

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Journey To The Centre Of The Crowd …And Back Again – Crowdsourcing for New Product Development

  • Date May 13 2010
  • Posted by Matt
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Crowdsouring is a buzzword that has been knocking around for a while now. There is a lot of thought, theory and ongoing conversation about it, and we’re starting to see brands begin to use it in various different formats.

But how does it work in the research & innovation world?

‘Journey To The Centre Of The Crowd… And Back Again’ explores crowdsourcing from it’s definition and gives hints, tips and strategy advice on how you can implement crowsourcing for innovation.

Blog, Co-Creation, Headbox, Interesting Stuff, Social Media

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Face: A Co-Created History – Part 1

  • Date March 01 2010
  • Posted by Matt
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This story begins in 2004, a year when 120 million Americans voted George Bush Jnr into government for a second term, The Lord of The Rings: Return of the King won 11 Oscars, Ireland introduced the smoking ban and a small start-up called Face started to get going.

In 2004 participating in social media was not a widespread activity, early adopters and young people were the groups pushing the format forward and exploring its possibilities. In its early days we were helping brands stay close to young people and therefore close to the ensuing high paced changes in on-line behaviour they were leading.

Skip forward three years and in May 2007 we proudly launched the first ever co-creation community, Headbox.com. Headbox was the result of spending loads of time with young people, researching their habits and ultimately understanding the way they interact with each other and with brands.

At the time there were no on-line qualitative research platforms for any category, let alone youth, the driving force behind the internet. In 2007 social media was beginning to reach its massive potential and the world of research needed to react. By offering clients a way into the minds of young people it opened up a more collaborative and mutual relationship between consumers and brands.

Headbox in 2007!

Headbox in 2007!

This was an extremely exciting time for us; working in a more concerted and creative way was being adopted as a philosophy. It was the beginning of the co-creation driven approach that would define the company, although the term co-creation was not being used just yet!

It was whilst presenting our second annual TechTribe report at the 2007 MRS Youth Conference when the real turning point came. The Axe team had seen our presentation and were interested in the approach. Axe wanted to engage with their consumers more closely and involve them in every step of the marketing process.

It was here at the 2007 MRS Youth Conference that co-creation was first put forward to a client brave and willing enough to try something new.

A few months later in the heat of Alicante, Spain, 16 young, creative Axe consumers from Headbox took part in Face’s first big co-creation project. Working alongside the Face and Axe team their task was to co-create an Axe Summer Variant.

Photo06_22

Our first Co-Creation Project with Lynx was a great success

The co-creation workshop and co-creative approach was an instant success. By the end of 2007 we had co-created with Axe again on the infamous Dark Temptation ‘Chocolate Man’ variant as well as completing a co-creation project with Rexona, developing a new variant with their female consumers.

Next up… Part 2: 2008 and the birth of Mindbubble

Blog, Co-Creation, Gaming, Headbox

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Headbox's Top 10 for 2010

  • Date February 11 2010
  • Posted by Matt
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HB20101
Over the course of January & Feburary Headbox listed their Top 10 Things To Look Forward To In 2010. Some of them were big things, some of them were small things and some of them are just… well, things. Check out all 10 below!

(Note, this is in chronological order of how they were posted, not an actual ranking!)

1# Hot Chip
2009 was a quiet year for the London quintet, finishing their world tour in February before hitting the studio to record their 4th album One Life Stand. In December the band released the first single from the album and announced that they will be hitting the road on another world tour kicking off in February 2010…[READ MORE]


2# Inception
Christopher Nolan is the man who can do wrong. Making his big break in 2000 with backwards murder mystery Memento, Nolan has gone on to direct a string of blockbusters making him one of the most sought after men in Hollywood…[READ MORE]


3# The World Cup
Yes we know it’s obvious but, come on, there hasn’t been a UK representative in a big international football tournament since 2006! Luckily for all of us in England (sorry Scotland, Wales, Northern Ireland and… the robbed… Republic of Ireland!) The Three Lions cruised through the qualifiers and will be taking part in the big one… [READ MORE]


4# Politics
Politics? Why, why, why, would anyone ever look forward to politics?? Well… allow us to explain: In 2010 a General Election is inevitable, if you’re 18+ you will have the opportunity to get out there and vote for who you want to lead Great Britain for the next four years... [READ MORE]


5# Lego Universe
Lego in its original format was simple stuff, you bought it, you unpacked it, you stuck it together, you built stuff, you smashed it and you put it back in the box. Nowadays though, Lego is so much more than Pirate Ships and Petrol Stations. There are tonnes of Lego products including video games, Bionics, Architecture, Exoforce and even Lego Sponge Bob Square Pants… [READ MORE]


6# William Tempest
Fashion is an ever changing beast, it never sleeps, it never sits still, it is forward thinking and always built for the future, hence why its seasons are the wrong way round! The fashion world is driven by designers whose job it is to look to the future and identify what people will want to wear in it. So, to be seen as the next big thing in fashion is kind of a big deal... [READ MORE]


7# 3DTV
The phrase “3D is coming to your living room” was being bandied around freely by the likes of Panasonic, LG, Samsung and Sony at the International Consumer Electronics Show earlier this month. 3DTV has been on the technology radar for years now but despite the hype it is set to be more of an extension to High Definition TV… [READ MORE]


8# Project Natal
Even though Nintendo’s brightly coloured, family friendly games did everything to hide it, the release of the Wii was a landmark in home video gaming. The Wii’s wireless, 3 dimensional hand held control system allows users to play a more active part in games, a first for any home gaming system. The Wii is really cool but essentially, it’s just a starting point for motion in video games…[READ MORE]


9# No More Recession
Throughout the latter part of 2008 and the whole of 2009 there was one thing that dominated headlines… the stupid, stupid, idiot face Recession. Now there is no point in going into all the negatives about the worst global economic crisis of our generation. Instead let’s use this time to take a positive approach and celebrate the fact that, technically, it’s over!…[READ MORE]


10# Co-Creation
Our very drawn out top 10 of 2010 comes to its conclusion with Co-Creation. Now Co-Creation is something that is very close to Headbox’s heart, it is the process that our community is built around and it is what makes us a little bit different from everybody else. Co-Creation is the act of involving people in the marketing process…[READ MORE]

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