Meet Francesco D’Orazio, our Chief Innovation Officer, at the Digital Shoreditch conference in London on Wednesday 22nd May.
He’ll be presenting our latest social media research study, How Stuff Spreads #1: Harlem Shake vs Gangnam Style. We used our social media platform Pulsar TRAC to measure the spread of the Harlem Shake and Gangnam Style memes. How did the YouTube videos get shared internationally across social media? Was it top-down or bottom-up? Influencer-led or community driven?
You may already have seen the infographic of this study on our blog or the Guardian Data Blog – now hear the full story from Fran himself. Learn how to measure a video’s social media performance and shareability – and find out the 8 key factors that take a video viral.
Digital Shoreditch is one of London’s best creative technology conferences, and we’re excited to participate in this year’s event. Each day is themed on a different topic, such as “Tomorrow’s World” and “Make & Do.”
Fran is presenting in Wednesday’s session on “Future Brands: The next challenges and opportunities in advertising and consumer engagement.” Other speakers include Mark Earls on “Advertising 2020” and Dan Broadwood asking “What can brands learn from anonymity?” We’re expecting it to be an interesting and fruitful conference.