Last week we held the third webinar in our How Stuff Spreads webinar series. Francesco D’Orazio, our Chief Innovation Officer, and Jess Owens, Social Media Research Manager in our London office, took the audience through a recent study we did with Twitter mapping how 4 very different videos went viral.
- a series on Vine called “Ryan Gosling Won’t Eat His Cereal”
- astronaut Commander Chris Hadfield singing David Bowie’s “Space Oddity” while orbiting Earth aboard the International Space Station
- Dove’s Real Beauty Sketches marketing campaign
- a video documenting the protests in Turkey to contest the urban development plan for Istanbul’s Taksim Gezi Park.
By looking at the sharing patterns of these videos, Francesco and Jess were able to provide advice for social media marketers in how to get their content to go further, faster.
View the webinar recording below.
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