Social Data is incredibly rich and complex and lends itself to multiple research approaches. Keyword tracking is one of them but there’s more to social media research than just that. That’s exactly what our Chief Innovation Officer (CIO), Francesco D’Orazio, will be discussing in our next Webinar on May 8th. Registration is now open for “5 Things to Do with Social Data That Aren’t Keyword Tracking.”
Francesco will be using our new social media research platform, Pulsar TRAC, to help illustrate how you can use these techniques to get at insights around your brand and product on social channels that are deeper than what you would find with a straight keyword search.
Specifically, the 5 techniques we’ll be covering are:
Audience Mapping (The Brand Graph): This technique can inform a brand’s social media strategy and content strategies.
Real-time Segmentation: This type of study is key for business areas such as product innovation, product management, campaign planning, and service design.
Content Diffusion: Looking at how content travels on the social web can be used to optimize online content and track campaigns.
Influence Mapping: Identifying influential users or hubs can inform campaign planning, social media and content strategy, campaign management, social media management and social customer relationship management.
Community Augmentation: Social media can be incorporated into other research techniques, such as closed research communities, to stimulate creativity during innovation projects and provide a deeper understanding of participants.
We don’t want to ignore what you can get from the tried and true keyword search, though, so Francesco will also be touching on some of the more innovative techniques you can use with keyword tracking to reveal brand equity, awareness, mindshare, and advocacy within a category, audience, or against a set of competitors.
About the Speaker
Francesco D’Orazio, isn’t only our CIO, but he’s also the chief mind behind Pulsar TRAC, our recently launch social media intelligence platform.
Francesco is also a regular speaker at research, innovation and technology conferences such as WARC, MRS, ESOMAR, AURA, World Business Forum, Word of Mouth Summit, Visual Web Convention, Virtual Worlds Forum, Serious Virtual Worlds, Digital Content Distribution, Engage Conference.
So, join us to learn how to take your social media intelligence beyond just keywords. Click the link below to register now.
Wednesday, May 8th
3pm GMT/11am EDT
Want to learn more about Audience Mapping before the webinar? Read this case study we did with O2 Telecom in the UK.