Archive for the ‘Team’ Category

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Andrew Needham

Founding Partner & CEO

  • Date December 01 2010
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Andrew is a serial entrepreneur and innovator with a 15 year track record of building successful media and marketing businesses aimed at niche segments. Throughout his career Andrew has pioneered new techniques and methodologies of working with consumers from peer to peer marketing in the 1990′s to co-creating with consumers for research and innovation in the last five years.  He is passionate about understanding customer audiences, being instrumental in setting up Face’s collaboration communities, Headbox (aimed at youth) and Mindbubble (aimed at women) and how to market with consumers rather than at them. He brings 15 years of combined experience in brand marketing research and innovation having worked with clients such as Orange, Unilever, Boots, GSK and Reckitt Benckiser.

Andrew is Vice President of WOMMA UK, a member of the Marketing Society and the MRS and is a regular panel speaker at insight, innovation and marketing conferences and contributes often to the research and marketing press.

Outside of work Andrew can be found running, doing endless activities with his three children, watching cricket or sailing.

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Job Muscroft

Managing Director

  • Date November 30 2010
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As the Managing Director at Face, Job helped start the company in 2004 and brings 15 years research, marketing and innovation experience to his current role having worked on clients such as GSK, News International, Unilever, O2 and Google. As well as driving the business day to day Job is passionate about finding intelligent and creative solutions for our rapidly growing list of clients. Job has also been at the forefront of developing on-line qualitative and social media research and has personally overseen the launch of our research communities’ headbox.com and mindbubble.com. Job is a member of The Marketing Society, the MRS and a member of WOMUK.

Outside of work Job is married with 3 children and whatever spare time he has is now spent cycling around the parks of SW London and watching Liverpool trying to recapture the glory days of the 70/80′s

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Saul Parker

Research Director

  • Date November 28 2010
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With an undergraduate degree in Anthropology and Archaeology from Oxford and after completing a Research Masters in Anthropology at UCL, Saul joined the agency world. He worked for a number of years in brand and communications strategy at Naked Communications and Saatchi X, working on brands like IKEA, Orange, and Sony, before moving to Flamingo to help lead their digital and ethnographic research offer with brands including O2, Nokia and Pepsi Max.

Here at Face, Saul continues to champion ethnography and technologically facilitated research, particularly with hard to reach audiences, and works across the globe for clients including O2, Nokia, Lynx/Axe and DfID/Girl Hub. Saul’s experience marries academic anthropology with brand strategy and insight, and he has a particular interest in the social implications of technology, digital creativity and anthropological research techniques.

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Francesco D’orazio

Research Director, Head of Social Media

  • Date November 21 2010
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Francesco holds a PhD in New Media and Sociology from Università degli Studi di Roma ‘La Sapienza’ and from University of Toronto at the McLuhan Program in Culture and Technology where his research focused on immersive media and the social web. Over the past ten years he has been involved in social networking, collaborative research and immersive media as a researcher, web strategist and creative technologist working for research agencies and web start ups.

At Face, Francesco focuses on developing new ways of conducting research specializing in online communities, social media analysis, open data, lifelogging and social simulations.

Francesco is a regular speaker at research, innovation and technology conferences such as WARC, MRS, ESOMAR, AURA, World Business Forum, Word of Mouth Summit, Visual Web Convention, Virtual Worlds Forum, Serious Virtual Worlds, Digital Content Distribution, Engage Conference.

He runs the Social Media Lab at IULM University in Milan and blogs here and at Makers Of Universes

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Philip Mcnaughton

Research Director

  • Date November 19 2010
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Philip specialised in traditional qualitative research for the first 8 years of his career working at Synovate for clients such as Dyson, Abbey, Durex, Walkers and British Gas. He then joined Face where he developed his passion for collaborative research, focusing particularly on pioneering online research communities for clients such as Coca Cola, Unilever and Google. Philip is a full member of the MRS and was shortlisted for best paper at MRS General Conference in 2010. He is a regular speaker at research conferences and when not working is preparing for a trip to the South Pole.

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