We have just been included in Forrester Research, Inc.’s January 2011 Market Overview: Co-creation Vendors 2011 report!

Billed as ‘An Introduction for Consumer Product Strategy Professionals’, the report is a comprehensive look at co-creation and the industry that is being built around its core values… working with people, not at them.

Focusing on the companies who live and breath co-creation, the good people at Forrester included us in their breakdown of consultancies who offer in-person co-creation engagements:

Based in the UK, Face offers a wide range of co-creation engagements internationally. As social technologies have taken hold, Face has built out its capabilities to include listening to and monitoring online conversations, as well as crowdsourcing initiatives within its expanding list of private communities. Face also offers interested product strategists the opportunity to conduct face-to-face innovation and consumer immersion sessions. Some of its clients have found the face-to-face co-creation experience to be the most valuable method for interacting with consumers to develop new product concepts.

It’s a fascinating look at how co-creative techniques are being used and adapted by different agencies and people to achieve a common goal: getting closer to your audience. To find out more information and purchase/download the Co-creation Vendors 2011 report click HERE.

We would like to send a big thanks to Forrester for getting us involved, especially Doug Williams who penned the piece. Cheers Doug!