Francesco’s interview with Brand-E about The X Crowd is now live!

In the interview Fran talks about how The X Crowd came to be and the benefits of engaging tech lovers in the innovation process. Check out an excerpt from the interview below and you can read the full article here.

D’Orazio says a cyclical model is more conducive to innovation than a linear one. A project-based model doesn’t work for new innovation,” he explains. “You can only understand the way technology works by studying it over a long period of time – it is an incremental, continuous process. The X-Crowd community are not fans of a particular brand, they are technology fans. It is innovation that excites them, and that is what is at the centre of the community.