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Let’s face it women have done a pretty good job of showing there isn’t much they can’t do. Whether it be sailing nonstop both ways around the world, flying in the RAF red arrows, guarding the Tower of London, ruling the country whatever it is women seem to have it covered.

However perhaps one place where women are lagging behind is the world of geeks…We see the likes of Bill Gates, Steve Jobs, Mark Zuckerberg and Moss from the IT Crowd but who’s doing it for the women?!

You’re probably already screaming at your high res screens that women are all over the web; shespeaks, Blogher, iVillage, Bitchbuzz, Miss Geeky, Handbag, Mumszone ( and of course we’re already loving all these women at Mindbubble) are engaging women online and as a result women are developing into a superior form of geek, a breed I like to call the ‘chic geek.’ So this week “Women who Tech“‘ brought together these chic geeks to promote what women are up to in the techie world.

They showcased some really interesting women which included Lisa Stone from Blogher (who announced on Wednesday they have raised $7 million in funding) and 12 panels discussing anything from women and open source (tres chic geek) to launching your own web start up.

After being all over the Women who Tech site for the past few days I was gutted that I had missed out on their annual telesummit and will be making every effort to take part next time. Obviously here at Face we are already big advocates of women who are engaging online but Women who Tech are not just focusing on engagement but raising awareness of all the brilliant stuff women are doing in technology.

Women Online

Unfortunately this summit was predominately based in the States however there was a London meet up and women are already meeting up all over the UK and saying power to the female geek…Silicon Stilettos, London Girl Geek Dinners, The Next Women

In the early 1600s William Shakespeare wrote ‘No Legacy Is So Rich As Honesty’, this quote reigns true throughout society and is very relevant within our world of research especially with the epic rise of the internet.

Allow me to explain…

shakThe internet is a minefield of comment, opinion and debate, a lot of which just wouldn’t happen offline. The removal of face-to-face interaction has levelled the playing field and allowed those who may not speak out offline to find their voice. The security of sitting behind your own computer screen has empowered web users to speak their mind without fear of consequence. The internet gives consumers the freedom and confidence to speak out; this is something brands should grasp on to with both hands.

The honesty of internet personalities is something that you would never be able to gain in a traditional focus group or an immersion session. Consumers won’t go that extra mile for fear of embarrassment or rejection in the face-to-face situation, something that just isn’t an issue for them online. When I first started managing communities I was astounded at the volume of honest information that was being openly shared. However now with a lot of communities under my belt I just see it as the norm.

Just as a added example, before we started to design our new Headbox site I asked Headboxers what they would change about our current site, this is one of the answers I recieved –

I think the current homepage is messy and overcomplicated, with no consistent design across the page. For example, I would move the brand logos and social networking links to horizontal rows,it looks like they’ve just been thrown on the page! There are too many different font sizes and colours which add to the messy appearance.

Yes, it was harsh but through Headboxer Oliver Philpott’s honesty we now have a much better Headbox site in the pipeline.

Giving consumers a prolonged platform in which they feel like they are making a difference and are being heard galvanises them. If they feel like they are trusted then they will repay that with trust by opening up and offering deeper insights that would not have otherwise been discovered.

I don’t know if Shakespeare ever thought he would be quoted in an online research blog but nonetheless his sentiment reigns true and brands should be following his lead by striving to find rich insights through honesty.

Matt

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What Women Think of Co-Creation

  • Date May 05 2009
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Case Study – LYNX Dark Temptation Launch

  • Date May 05 2009
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Face recently hosted an event at the Groucho Club for all our clients, friends and anyone that’s interested about Women on the Web. For those of you that missed out take a look at the presentation: Face: Women and the Web (which was expertly presented by Philip and Francesco) and look out for our next meet up!