In 2008 Mindbble was launched, bringing with it an outlet for women aged 25-50 to have their say on the products and brands they buy. The Mindbubble community is full of women from all different backgrounds and demographics, from web savvy mums to career focused twenty-somethings. Currently at 5,000 members, and rapidly rising, the Mindbubble community have made a serious impression on a range of brands over the last three years. Persil, Boots, Flora, Skinny Cow and Coors have all benefited from the straight talking, problem solving, and creative thinking community team. As the community has grown larger and evolved, Mindbubble has become a hive of activity for women who want to change the world around them by making products and brands, better suited to their needs.
Check out the case studies below to read about some of the challenging briefs where the Mindbubble community has made a difference.