Our team of social and digital anthropologists have developed an approach to ethnography that incorporates the principles of co-creation, and utilises technological advances, further developing the discipline to make it truly collaborative and participatory in nature. We have evolved the classic anthropological method of Participant Observation, where researchers become actively involved in the lives of their subjects, so that the people we work with are active participants in the research process, and help to shape its structure and outcomes.
Face Ethnography embraces self-representation, using creative tools and expressive techniques to allow participants to tell their own story and shape the project focus, rather than become passive players in a narrative dictated by the research or business agenda. Very often the output from our ethnographic work takes the form of immersive and evocative film rather than conventional slides, fusing self-ethnographic content like video diaries with professionally shot documentary footage. We work with people to tell their stories.