The Double Helix co-creation process runs through everything we do here at Face. The process is designed to unleash the potential of consumers by taking them on a journey of discovery and creativity in direct collaboration with brand experts and stakeholders. Designed and refined over the last 5 years the Double Helix brings out the best in your team and your consumers, delivering better, more robust results in a shorter period of time.
1 Brief and Identify
Once your brief is received and the required results confirmed, we identify the top 1% of consumers (we call them adfluentials) that have the brand affinity, mindset and skills to co-create with you and your brand.
2 Experience Design and Brand Engagement
To enable your brand to get the most out of this direct interaction, we design an experience that engages consumers, brand experts and stakeholders alike.
3 Stimulate/Activate to Trigger insights.
Once we start to co-create, we stimulate consumers to own the brief by showing us how they think, feel and experience, in order to discover trends and trigger valuable consumer insights.
4 Team playing and Idea Generation
From these insight triggers, consumers, experts and your stakeholders work together in constantly rotating teams to generate lots of disruptive ideas.
5 Selection and Refinement
As a group we select the most engaging ideas, consumers then take these and are encouraged to refine them further.
6 Pitch and Final Cut
Once consumers have refined the selected ideas they then pitch them to your core stakeholder team, who then make the final cut