- Pulsar TRAC moves the marketing industry beyond social media monitoring -
Today we are unveiling Pulsar TRAC, an advanced social intelligence platform which pushes social media research beyond keyword tracking.
Born out of 10 years experience of research and planning with social data, Pulsar TRAC is built on a robust intelligence framework enabling marketers to do more than just keyword tracking: measuring the reach of conversations, mapping brand audiences and tracking content diffusion.
It solves many of the issues found in current social media monitoring tools, such as the obsession with volume-led metrics, the lack of demographic and behavioural context, no understanding of the audience, poor interfaces and the inability to weight the impact of conversations.
That’s why Pulsar TRAC is the only platform on the market currently that allows mining of big social data in four new ways:
1) Visibility measurement- estimate the reach of each post
2) Audience mapping – who are you talking to and what do they like
3) Content tracking – how does your content travel the social web
4) Advanced filtering – 14 behavioural, contextual and demographic filters to find exactly what you are looking for
“We’ve been really impressed with the speed and efficiency of Pulsar TRAC and its ability to provide real time actionable insight. We’re particularly excited about the audience mapping and content diffusion capabilities – they allow us to really target and understand specific groups of people in real-time.” - Jake Steadman, Head of Real Time Research at O2 Telefonica.
“Face’s Pulsar TRAC is invaluable for identifying real-time insight into the way that our audiences are engaging with content and stories. The key difference with PULSAR TRAC is that the platform offers a high quality social media insight system, supported by analysis that creates meaningful stories from the data with clear actionable steps for our business.” - Justin Wyatt, Vice President of Primary Research at NBC Universal.
Engineered for complexity, scale and speed, Pulsar’s Big Data engine is built on Apache Cassandra and Solr. This enables Pulsar TRAC to store and index multiple data points besides keyword mentions, including social graphs, interest graphs, demographics and behavioural data.
Our Chief Innovation Officer, Francesco D’Orazio, explains what drove the design of Pulsar TRAC:
“There are more than 200 social media monitoring tools on the market, and yet none of them allowed us to do proper research on social media data. And that’s why we built Pulsar TRAC. Whereas all traditional social media monitoring platforms on the market only look at the content of the conversations, we found a massive opportunity in indexing and analysing everything around it. This means very Big Data. But with Pulsar TRAC we can now process all that and still deliver on the real-time user experience which is key to exploiting Big Data’s real potential: finding out what you don’t know you don’t know.”
Our CEO, Andrew Needham, comments:
“With Pulsar TRAC we are delivering on our vision of social intelligence for brands by helping companies put consumers at the heart of their business, giving them a real time, in depth and holistic view of their customers. Having doubled in size in the past 12 months with offices in New York, Singapore and Hong Kong, Pulsar TRAC is the first in a series of planned product releases from Face which marks an evolution of the business from a research agency to a technology driven insight consultancy.”
The Pulsar TRAC platform, designed to deliver real-time insights for global brands and agencies, is now available at www.pulsarplatform.com. Please contact us to get more information or request a demo.