Every New Year, people around the world pause to make promises to themselves to change or to do something new. For many, it’s to be healthier and get in shape. But we have a different take on New Year’s Resolutions here at FACE.
As Oana noted in her blog, “A peek through the keyhole of the FACE office,” we really love what we do, so we have research-focused New Year’s Resolutions! Some of these resolutions are specifically about research methodologies and tools while others are more about keeping our minds flexible and open. Both kinds will help the FACE team tackle all the challenges 2014 has to offer.
Image by Flickr User vanhookc
Riki Neill, Associate Research Director –
“I’ve always been excited by the changing world but more recently I’ve been interested in the things that aren’t changing. My New Year’s Resolution is to revisit my interests in cognition and consumer behaviour that stems from evolution; and combine these fundamentals with Face’s natural expertise on emerging consumer trends. I’m getting started with Robert Kurtzban’s ‘Why Everyone (Else) Is A Hypocrite’”
Andrew Ho, Managing Director of Face Asia –
“Let’s watch more TED.com - once a week the Asia team will take turns to pick a video on any topic, and discuss its virtues. Great way to get us all talking about non-work related stuff, think differently, and it’s my not so subtle way of using others to make me sound smarter.”
Nicole Li, Research Manager –
“Write a blog post every quarter – I am a firm believer that if you can’t explain something simply, you don’t understand it well enough. At Face, we are always learning something new, I hope that the discipline of writing can help me distill my thoughts.”
Kate Davids, Senior Research Analyst –
“This year I’m going to teach myself programming, starting with Python. As both a social media analyst and an online qualitative researcher, I think it’s important that I understand how the tools I depend on actually work. My O’Reilly “Learning Python” book is massive, but I have all year to get through it.”
Jess Owens, Social Media Research Manager –
“My professional New Year’s resolution is to speak up. Quite literally: I want to speak at more events! I have this privileged position studying pop culture phenomena and digital consumer behavior, and there are so many insights worth sharing with a wider audience. I also read a lot about the problems of imbalanced gender representation at conferences and events, especially in the tech industry – by putting myself forward, I can do a little bit to fix that.
I spoke at Immaterial Labour Isn’t Working in May 2013, and I want to contribute further to these interdisciplinary conversations about how technology is impacting our selves and societies.”
Sharmila Subramanian, Research Director -
“My resolution would be about getting into better habits that can encourage mindfulness. I think a lot of researchers are very good at acquiring information (as is to be expected), which ends up in a bit of a detritus of “stuff” in your brain – this in itself impedes ability to switch off and actually think more clearly and laterally about research challenges.
So, 2014 for me is about mindfulness”
Serena Jacob, Head of the Face Singapore Office –
“My New Year’s Resolution: to keep up with changes in the industry and to be more willing to experiment. It’s so easy to go on using the same techniques and methodologies. So, I want to read more and talk to people more about how they approach research differently, and then try them out in my projects this year.”
Erika Ammerman, Global Head of Social Insight -
“I absolutely agree with Serena. Keeping your eyes open to possibility is as key to being a great researcher as also being able to weed out the many, many, unfruitful avenues to insight. In Social, where many things are shiny and new, it’s extremely important to keep our eyes open for better ways – and those better ways can come from completely new technologies and methodologies, or from cleverly adjusting a tried-and-tested approach, or – better yet – from integrating both. Keeping on top of fast-moving developments can be hard, but it’s essential.
I also want to publicly state that another resolution of mine is to BLOG MORE! When I look around the FACE business and see how certain people don’t just use social, but USE social (Kate, Jess, Cierra and Fran come to mind immediately), I can see how being immersed in contributing and sharing with others can aid a colleague’s POV tremendously. I want more of this in my life.”
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