We are happy to welcome James Cuthbertson to the Face family as our new Global Sales Manager for Pulsar TRAC. He’ll be working out of the London office, but his global role means he’ll be very busy keeping up with all of our social media research clients!
As you may have noticed when we announced Serena Jacob had joined us as the new Head of our Singapore Office, we prefer to let our new Facers introduce themselves. So, without further ado, here’s James.
1. How did you get into the digital space? What brought you to Face?
In my old role I was recruiting London’s brightest sales people and all of my clients where in digital, market research and social media – this links very closely with what brought me to Face…..Face was my client! So after months of covert meetings and running out of the office to take the call from the Face team here I am! I am loving being in an industry that I have looked into for years, and the technology is taking me back to my Uni days. Working in digital and social is exciting. Our technology and insight is valuable and applicable to almost every business you can imagine, from the police and fire services to Prada and Burberry and everything in between. Social is the topic on everyone’s mind – Social Media is trending!
2. Technology is growing in importance for the market research industry. What do you think the role of agencies is in such a tech-laden field?
I think that more and more agency involvement will be driven by technology. It is clear to see that those agencies who have not embraced or developed new technologies are falling quickly behind the curve. Clients want to be offered new exciting tech that saves them time and allows them new and valuable insights! I feel that Face has a real edge in the agency world because we have the unique advantage of having a great Social Media research technology built from a researchers stand point. The majority of tools currently available come from “tech” companies trying to make research products, and therefore never truly understand what key issues the tool needs to solve.
3. What does “Helping businesses be more socially intelligent” mean to you?
To me, it means helping brands create connections around how people live day to day, rather than first deciding to offer what they feel is most suitable or appropriate for the people they are targeting. This means understanding people’s relationships, hobbies, difficulties – everything! Then, helping brands link all of those things to back the brand and products so that people will associate segments of their normal lives with the brand or products.
Our Pulsar TRAC tools allow big brands to monitor what is being said “around” their brand or topic. Not only when people mention the exact brand name, but any buzz in associated areas. This means we can understand who is engaging when and why.
4. What is your favorite part about London? What would you tell a visitor to go see first?
My favourite spot in London is a cold Winter’s evening in the Lamb and Flag pub in Covent Garden. You feel you could be in Oliver Twist! For visitors, its so hard to say, but a good starting point would be the Southbank with all the museums restaurants, bars and famous landmarks!
Connect with James on LinkedIn to find out more. Or just drop him an e-mail at firstname.lastname@example.org.