In the era of the social web Face understand that, now more than ever before, the continued success of brands hinge on their relationships and interactions with consumers through a dramatically increased set of touch points. Brand activity is re-mixed, re-appropriated, re-shaped and re-valued ad infinitum by people the world over, and in the course of this process, brand meanings, perceptions and messages are re-thought and re-made. It is no longer about what your brand does to the consumer but what consumers are doing to and with your brand. This means brands can live or die in the hands of their audience.
Our collaborative approach to brand building recognises that brands have multiple stakeholders, including client and cross-agency teams as well as consumers, all of whom have a say in how, where and why a brand exists. We combine elements of social media analysis, qualitative research, community engagement and communications planning to deliver a whole range of brand strategy projects. From brand audits that span social media and qualitative research, to developing co-created positioning territories and brand stories, to consulting and advising on the behaviours and attributes that help all sorts of brands become social entities, we have the tools, techniques and expertise to help build truly social brands.