Emerging Markets Innovation
There is huge growth potential offered by the one billion middle class consumers who are emerging in India and China, and in other countries across Asia, Latin America, and Africa. However theses markets are littered with failures from multinationals that underestimated the need to tailor innovations for local market conditions.
We have a global innovation team that can help you develop new products for the rapidly growing emerging consumer markets such as Brazil, Russia China, and India. It is crucial when entering a new market that you immerse yourself as much as possible in the needs, culture and mindset of local consumers. We will facilitate your team to co-create and filter hundreds of ideas with local market consumers and experts both on and off line. This will result in creating a range of NPD concepts that will truly resonate with consumers in their local market conditions.