Adaptive Communication planning
Your brand is constantly being discussed on the web. We can help you to listen, understand and engage in these conversations to turn your customers into fans of your brand – driving sales, word of mouth, insight and innovation. Our planning process sees digital stakeholders and consumers developing the communication brief together. Key brand messages and emotional positioning are well articulated so consumers can relate to them within the online space and respond positively. Once the proposition has been developed further we refine the plan with your consumers prior to launch, ensuring that the original brief and consumer insight is still at the core. We also stay involved post launch to help you to listen and then adapt the plan as consumers start to engage and play with your content.