Pulsar allows you to track, monitor, measure, understand and engage with social media and the web providing you with full and real-time access to micro-blogs, social networks, blogs, forums, news-sites, video sites and image sharing sites.
Why it’s better:
Bespoke real-time tracking
Each monitoring project is based on a customised panel of sources to ensure maximum coverage and representativeness (key sources like Facebook are always included but sector specific blogs, forums and news sites are essential to harvest solid insights and engage with the right customers)
Visual Mining and Direct Data Manipulation
Pulsar’s interface makes extensive use of real-time interactive data visualisations. The visual quality of the interaction design is crucial to support the two key actions behind social media analysis: iterative thinking and pattern recognition.
Human sentiment analysis
Human sentiment analysis is key to increase accuracy but spikes in volumes might jeopardise your ability to have analysts looking at the mentions in real-time. This is why, alongside our in-house team of social media analysts, Pulsar allows you to crowdsource the human sentiment analysis giving you access to a cost-effective, on-demand, 24/7 and scalable workforce: real-time flexibility and reliable human analysis on a mass scale.
Tracking content is crucial but volumes are nothing without weighting. When a brand deals with thousands of mentions every week it is fundamental to understand what messages are shaping its reputation, which ones should be replied to and what is the priority level of each message. Measuring Influence is key to understand what messages should have priority over others. Our channel-specific, proprietary Influence Indexes (IIs) take into account reach, engagement and features of each message to assess its potential ‘influence’. The “TII” – Total Influence Index – measures how impactful a specific message is while the “QII” – Qualitative Influence Index – measures the levels of positive, negative and neutral influence of a specific message.
Embedded KPIs tracking
Measuring is an almost pointless exercise unless you have targets, goals and benchmarks to match the data against. Pulsar embeds a rich set of tools that allow you to set up various types of quantitative and qualitative KPIs to make sure the monitoring activity remains focused and strategic over time.
Social media management and social CRM
Listening is great but engaging is the next necessary step. Pulsar allows you to do this all in one platform thanks to a rich set of social media management and social CRM tools. Pulsar’s management tools have the ability to deliver content to multiple social platforms (like Twitter, Facebook, Myspace and Forums), collaborate with multiple users within the organisation (to create, edit and manage content), deal with customer issues and log all activity to ensure a better performance.
We believe that data should be beautiful, and not just because we love aesthetics. Data visualisations reduce complexity helping you make sense of intricate issues; we believe they are inspiring and crucial to unearth the key insight you were looking for, or spotting the trend that’s about to shape your brand’s reputation.
Request a Demo here or call +44(0)2078746599