Andrew Needham

CEO & Founding Partner

In the last 20 years Andrew has successfully set up and managed companies across the fields of publishing, social technology and consumer research working as both an entrepreneur and a corporate leader within blue chip business environments. As the CEO of Face, the company he founded in 2003, he’s leading the global expansion of their [...]


Job Muscroft

UK MD & Global COO

As the Managing Director at Face, Job helped start the company in 2004 and brings 15 years research, marketing and innovation experience to his current role having worked on clients such as GSK, News International, Unilever, O2 and Google. As well as driving the business day to day Job is passionate about finding intelligent and [...]


Philip Mcnaughton

Managing Director, Face N.Y.

Philip heads up the Face Office in New York.  He has worked in the Market Research industry for 15 years and has worked from Tokyo to Moscow to San Francisco, online & offline, qualitative & quantitative, from FMCG to UX through brand strategising, concept creating, creative development & social media monitoring.  He is a regular Industry [...]


Shelly Watkin

Finance Director

Shelley has been Finance Director of Face since 2011.  Shelley heads up the global finance team and has helped Face through its recent expansion as it opened up offices in New York and Hong Kong.  Shelley sits on the Operating Board, reporting on the Face Group financials and advising on commercial matters. Shelley joined the [...]

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Francesco D’Orazio

Chief Innovation Officer, VP Product at Pulsar

Francesco is a researcher and technologist with a social sciences and digital media background. He specialises in exploring the new opportunities emerging at the intersection of technology and research. Francesco designs systems and methodologies that help analyze the social web and extract insights in real time using computational social science and data visualisation. Over the [...]


Andrew Ho

Managing Director, Face Asia

Andrew Ho has spent 16 years as client, agency strategist and consultant across all of SEA and North Asia. His experience is through-the-line – from strategic to executional development – which uniquely allows him to lead team thinking by applying creativity to insight, practical intelligence to idea generation and gives him the ability to adapt & [...]

James Hirst

James Hirst

Global Business Development Director

With over 10 years agency-side experience, working with clients in all industries and spanning youth, digital, brand and insight disciplines James’ role at FACE is to ensure the marketing community around the world is aware of our thought leading insight approach. This includes making sure we are present at the right events through to developing and [...]

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Matthew Arnold

European Head of Research

Matt has been working in the world of research and consultancy for 13 years.  His career has taken him from boutique research and planning consultancies to larger full service agencies.  These include Hall & Partners, Quadrangle and The Nursery.  He now satisfies his drive for innovation and creativity in research at Face, where he is Head of Research [...]

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Serena Jacob

Head of Singapore

Serena heads up the Face Office in Singapore. She has worked in the Market Research industry for over 25 years, where she has been doing strategic projects across South and South-East Asia, gaining a strong understanding of the cultural and social underpinnings that drive brand choice and response to advertising. She has been closely involved with [...]

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Erika Ammerman

Head of Social Insight

Erika holds an MSc in consumer psychology and has been fascinated by consumer behaviour ever since she realized you don’t necessarily have to use psychology training to listen to people recount their dreams on sofas. Prior to joining Face Erika lead Social Media Research as Research Director for NM Incite, having initially joined the Nielsen [...]


Cathy Parker-Sauer

Global Production Manager

Cathy has 8 years experience in market research project management. Prior to joining Face Cathy managed a successful viewing facility in London working with clients such as Mastercard, Unilever and Samsung. In her position as Production Manager Cathy has developed a fantastic network of creative venues, recruiters and global partners that enable her team to [...]

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Sharmila Subramanian

Research Director

Sharmila has been at Face for two and a half years.  Before that, she spent three and a half years in international qualitative research at Flamingo. During this time, she has pursued her keen interest in online and mobile research, co-creative and ethnographic methodologies and applied these all over the world, from hanging out with [...]

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Esther Garland

Research Director

Before joining Face Esther has spent 7 years working at Golley Slater and Dare in planning roles working on clients such as Vodafone, Barclays, Sony, COI and The Army. At Face Esther specialises in leading planning and innovation projects in emerging markets for clients such as Unilever, Reckitt Benckiser and Nokia. When she is not [...]


Lucy Botham

VP Business Development

Lucy joined Face in September 2008 and has quickly become a key contact for many Face clients including Reckitt Benckiser, Unilever and Kimberly Clark. Lucy has worked on over 50 co-creation projects with clients and is an expert in helping people collaborate and get the most out of their interactions whether online or offline. Outside [...]


Oana Stroie

Marketing Manager

Oana’s journey into the world of consumer and market research started in 2008, when after graduating from Rotterdam School of Management, with a Masters of Science in Marketing Management she joined the Global Consumer and Market Intelligence department at Philips HQ in Amsterdam. In the four and a half years at Philips, Oana gained extensive [...]


Ludwig Duran

Associate Research Director

Before discovering his love of qualitative research and brand strategy, Ludwig spent time shoring up his project management and strategic research experience at IBM Austria and a London-based Fund of Hedge Funds. Ludwig’s interest in qualitative research began during his MSc in Politics and Government in the European Union at the LSE. He then went on to hone [...]


Riki Neill

Associate Research Director

Riki left Nottingham University after completing a Masters course combining psychology and technology design. Focusing on qualitative methods and online social behaviour, he used his major project to assess co-creation techniques in designing musical software for primary education. After 3 years working in commercial market research at GfK NOP; he now continues his passion for [...]

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Nicole Li

Research Manager

A curious, fun loving and dedicated insight hunter – Nicole is a fluent Cantonese, Mandarin and English speaker with solid experience in leading a range of projects & methodologies – from traditional qualitative methodologies such as focus groups, depth interviews, to co-creation workshops and online creative communities. She enjoys her life as a qualitative researcher [...]

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Calin Chua

Research Manager

Before joining Face, Calin spent over 4 years at Flamingo Singapore and Shanghai offices. During that time, she lived and worked in China for over two years where she moderated numerous studies in different tiers of cities in China. Some of the brands that she has worked on are Starbucks, McDonald’s, Nokia, Samsung, Adidas, Audi, [...]


Linda Maruta

Digital Project Manager

Linda has worked in the Mobile Gaming sector and brings with her solid Project Management experience working alongside developers. She joined the Production team in January 2012 and is part of the team that “makes things happen” ensuring that our research platforms run smoothly. She holds a degree in Advertising and Marketing Communications, and is [...]


Charul Gupta

Product Manager

Charul joined FACE as a Product Manager and works on the Pulsar suite of products. She discovered her inclination towards social media intelligence during her Masters in Management, Information Systems and Innovation at LSE. Charul brings in five years of technical experience and immense passion for technology innovations. Before joining Face, she has worked with Accenture, IBM and GAME. [...]

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David Moon

Production Executive

David joined Face in 2008 after taking part in a Face-run workshop as a co-creator. Since then he has clung on to the company like a persistent illness. He has worked in many different roles including Community Management, Recruitment, Workshop support and he now works in the Production team organising logistics for workshops in the [...]


Adrianne Sexton

Production Executive

Originally from New Orleans, LA, Adrianne moved to London to complete her BA in Communications and Art, Media and design at Richmond American International University. After completing her degree in May 2010, Adrianne joined Face, where she is responsible for assisting the Production Team with everything from recruitment, to handling the logistics of Co-creation workshops [...]


Tereza Lachmanova

Social Media Data Manager

Tereza, originally from the city of hundred spires – Prague, joined FACE shortly after studying an MA in Digital Anthropology at UCL. As head of the Face Network she is responsible for coordinating our global team of analysts across international projects as well as helping our researchers manage and draw insights from social and community [...]


Piers Leonard

Senior Research Executive

Piers has taken what could kindly be termed as a circuitous route into market research. Emerging into professional life as a fresh-faced graduate of Trinity College, Dublin, Piers decided the logical career step was to move to Paris in search of a bohemian existence. Swiftly kicked back into reality, he hopped on a plane to [...]

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Kate Davids

Senior Research Analyst, Face N.Y.

Kate Davids joined Face first as an intern while studying in London to receive her Masters in Digital Marketing. While studying for her undergraduate Marketing degree at Arizona State University, she also earned a dual degree from ESC Toulouse in France, where she studied for one scholastic year and worked on her fluent French. Upon [...]


Beca Wistreich

Research Executive

Beca moved to London in 2012 to be a researcher, having graduated from the University of Leeds. After a year and a half working predominantly in online communities and other digital methods it was time to learn something new and exciting, so she went in search of a brilliant teacher who’d open her eyes to [...]


Shona Zaccaria

Financial Controller

Shona joined Face 3 years ago, initially as a Management Accountant. She quickly moved onto the role of Financial Controller, where she is responsible for all the number crunching. She serves as the link between the Finance Team and Senior Management, and spends most of her time making sure the business is running smoothly – [...]


Jessica Owens

Social Media Research Manager

Jessica completed a BA in Anthropology at LSE and a research Masters at UCL before deciding to swap the study of remote Papua New Guinea tribes for commercial research into the equally exotic UK consumer. After starting her career focusing on financial and public sector projects and interviewing respondents from company directors to the unemployed, [...]


Giuseppe Polimeno

Social Media Research Executive

Giuseppe joined FACE in 2012. Before joining the social media team, he held various research roles gaining first-hand exposure to innovative online community research and off-line co-creation techniques. Giuseppe is a truly passionate researcher and particularly enjoys digging into data and leverages on his academic background to deliver actionable business insights. He holds a BA [...]


Anthony Fradet

Social Media Research Manager

Since gaining a Masters degree from CELSA (Sorbonne University), Anthony has spent 5 years working for French market research companies, with quantitative, qualitative and social media focus. He completed research for blue-ship clients, essentially in media and digital field (Orange, Samsung, Ubisoft, Google, Canal+,…). Anthony joined FACE in 2013 and before joining Face, he was [...]


Rob Parkin

Social Media Researcher

Rob joined Face in 2013 as a social media researcher. After completing his degree in Psychology & Sociology, realising his passion for research methodologies, culture, media & consumption, he moved to London to pursue a career in market research. He has since held positions working with quantitative, qualitative and social media research.  Interested in technology [...]

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Sameer Shah

Social Media Research Executive

Having completed an undergrad and postgrad in Economics (either side of a three-year stint at a financial research firm focusing on mergers and acquisitions), Sameer found his way into the world of social via blogging. An intrigue into how people interact online led him to AnalyticDNA, where he worked for 18-months as an insight analyst [...]


James Cuthbertson

Global Sales Manager Pulsar

As Global Sales Manager, James is responsible for driving new national and international revenue streams from Pulsar TRAC, our Social Media Research tool. James is dedicated to helping major corporations understand the potential value in Social Media Research as well as educating clients on new technologies at the bleeding edge of Social Media. Outside of [...]

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Charlie Marr

Business Development Executive Pulsar

Charlie graduated from Oxford University in 2013 with both a degree in History and an MS in Science and has joined the Pulsar team as a Business Development Executive. Charlie is responsible for managing and growing our global bluechip software client base. Outside of work, Charlie is a keen rugby player, he has even graced [...]

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Alex Sawbridge

Business Development Executive Pulsar

Before joining Face as Pulsar Sales Executive , Alex completed a Masters Degree in Sports Management at London Metropolitan University, and an Undergraduate Degree in English Language and Communication at Oxford Brookes University. Outside of work, Alex is a keen sportsman, having played rugby since ‘minis’ level. He has also spent 6 months living, working [...]

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Treesha Pandoo

Business Development Executive Pulsar

Before joining Face as Pulsar Business Development Executive, Treesha completed a degree in International Relations with French and did a Graduate Scheme in Engineering recruitment. Outside of work, she is a keen traveler and has spent a year living in Cyprus and France as part of her studies. Treesha is also a fitness enthusiast and a big [...]


Hal Khanom

Business Development Executive Pulsar

Before joining Face as a Business Development Executive for Pulsar, Hal completed a degree in English at Royal Holloway, University of London. Outside of work, Hal is a striker for whichever football team will have her, supports Manchester United and has a keen interest in contemporary poetics. Hal Khanom on LinkedIn.


Gabriella Kelly

Business Development Executive Pulsar

Gabriella joined FACE in 2014 after moving back to her native city of London from New York City. Before joining FACE as part of the Business Development Team for Pulsar, Gabriella graduated from Yale University with a degree in Medical Anthropology with a focus in Public Health and Nutrition. Gabriella is passionate about using social [...]

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Cierra Buck

Pulsar Account Coordinator

Before transitioning into Pulsar Account Management, Cierra worked within social media sales gaining her experience in software and client relationship management. Cierra had previously completed a Bachelor of Business Administration and a Diploma in Marketing Communications. She has recently moved to London from her hometown of Vancouver, Canada. Outside of work, Cierra is an avid snowboarder and traveler. Her next travel [...]


Anna Dorywalska

Social & Pulsar Account Manager

Anna came to London in 2006 to study Media and Communications and her MA thesis focused on the impact of social media on political campaigning and voter behaviour. Anna has followed her passion for social media in her career working with consumer and tech brands, including O2, eBay and Samsung, to help them understand the [...]

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Jamie Watson

Social & Pulsar Account Manager

Jamie’s interest in data and insights originated from a young age when his obsession for basketball meant he developed a mastermind level of knowledge about NBA player statistics. Since 2010 Jamie has put this skill to good use in the media evaluation industry where for almost four years he has helped clients such as Skype, [...]


Beci Ward


Since graduating from Camberwell College of Art Beci has found that FACE is the ideal environment to develop her passion for illustration and design. Beci had her first taster of FACE back in 2010 Illustrating at a Co-Creation Workshop. Due to her brilliance, her role at FACE has grown quickly. She now has utilised her [...]


Micheline Songco

Operations Manager

As an operations manager, Micheline is responsible for providing project logistical needs and account management support.  She will assist the MD for Asia and CH for Singapore.  Before joining Face, Micheline worked for GfK in Singapore for 4 years managing the BlackBerry, Acer and Mondelez. In her free time, Micheline loves to travel and has lived in Vancouver, Kuala Lumpur and [...]

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Rafaela Peteanu

Research Executive

Before coming to Face, Rafaela worked as a reporter for a London-based international education newspaper, and moonlighted as a freelance researcher on a couple of academic research projects. Having trained as an anthropologist in the Netherlands, the US and the UK (she really likes to learn!), she was keen to apply and further her understanding [...]