HOT
Bots will start to play a larger role in the industry
Innovation will apply rapid prototyping & 3d printing to the process and help clients get further faster
NOT
Talking about about respondents in research studies. We will be talking about people as MROC become common place
Use of the term ‘social media monitoring tool’ will die as discussion around social media research and delivering insight for clients increases
PDA and clipboards for face to face data-capture will be a thing of the past as they are replaced by apps
The focus group will continue to be in decline as co-creation and crowdsourcing in the innovation process continue to gather momentum and deliver results
Less dusty written reports with the implementation of more real-time client dashboards fit with semiotic analysis
I don’t think that the term “social media monitoring tool” will die out. I think that as long as people are talking in social media, people will want to be able to monitor the conversation. And I’m not just saying that because I work for a company that makes a “social media monitoring tool”.
Cheers,
Sheldon, community manager for Sysomos
Hi Sheldon,
Yes I am sure your are right….. we will still be referring to the tools but I believe the research industry debate will move beyond monitoring and start talking more about generating actionable insights where the real value is added.
Cheers
Job MD for Face
Hi Sheldon, I think the point here is less and less emphasis on the tools as a magic that can generate insights with a click and more emphasis on research methodology and analysis, and how we integrate the tracking of content with more sophisticate face-to-face and data mining techniques.
Tools will still be essential, but emphasis on the tool is what created the current “dashboarditis” which is something we have to get rid off if we want social media research to take off properly
I love your prediction about location based research! I think this is one of the most interesting things to come out of mobile research and I’m curious to see what market research companies do with this type of data in the next few years. If you have time, let me know what you think about my top 10 NGMR predictions blog post.